Elenberg Fraser Designs a Skyscraper Modelled After Beyonce
Meghan Young — July 6, 2015 — Art & Design
References: elenbergfraser & theverge
Buildings might be named after celebrated individuals on a regular bases, but Elenberg Fraser has taken this a step further by designing a skyscraper after a particular pop star: Beyonce Knowles. Located at 134 Spencer Street in Melbourne, Australia, it's a curvaceous design that recalls "the twists and turns of a woman dancing in black cloth." As a more direct reference, Elenberg Fraser accompanies the press release with a link to the Beyoncé 'Ghost' video.
Dubbed Premier Tower, the Elenberg Fraser project is a unique one. In addition to providing 660 apartments, a 160-room hotel and a number of retail stores, people will be able to enjoy a new sculptural landmark that rises as a glinting icon in the Australian city center. Perhaps Beyonce will be on hand to christen it when completed.
Dubbed Premier Tower, the Elenberg Fraser project is a unique one. In addition to providing 660 apartments, a 160-room hotel and a number of retail stores, people will be able to enjoy a new sculptural landmark that rises as a glinting icon in the Australian city center. Perhaps Beyonce will be on hand to christen it when completed.
Trend Themes
1. Celebrity-inspired Architecture - Opportunity for architects and designers to create unique buildings modeled after iconic figures that generate buzz and create a memorable experience for visitors.
2. Curvaceous Skyscraper Designs - Opportunity to revolutionize traditional skyscraper designs by incorporating more fluid and dynamic shapes that evoke a sense of movement and beauty.
3. Artistic Integration of Pop Culture - Opportunity to infuse elements of popular culture, such as music and fashion, into architectural designs to create visually distinctive and culturally relevant structures.
Industry Implications
1. Real Estate and Property Development - Opportunity for real estate developers to attract attention and stand out in the market by creating visually striking and unique architectural projects.
2. Hospitality and Tourism - Opportunity for hotels and resorts to leverage celebrity-inspired architecture to attract guests seeking a one-of-a-kind experience and generate media coverage.
3. Design and Construction - Opportunity for architects, engineers, and construction firms to showcase their creativity and technical expertise through the execution of innovative and unconventional architectural designs.
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