The 'Elena Burenina' Lookbook is Makeup Free
Allison Love — August 4, 2010 — Fashion
References: behance.net & behance.net
The 'Elena Burenina' lookbook from Julia Che is stunning, since it focuses on the model's natural beauty.
The young model shows off her talents and whimsical nature on the beach. The 'Elena Burenina' portfolio is sensational, highlighting a model who is destined to be on the front page of high-end fashion magazines in the near future.
Implications - It is a mantra in the cosmetics industry that the best makeup will make someone look like they're wearing no makeup at all. This concept has been taken literally as of late as the antidote to over-Photoshopped photography that ha reigned supreme in tabloids and fashion editorials. Today's consumer seeks what people always have: honesty.
The young model shows off her talents and whimsical nature on the beach. The 'Elena Burenina' portfolio is sensational, highlighting a model who is destined to be on the front page of high-end fashion magazines in the near future.
Implications - It is a mantra in the cosmetics industry that the best makeup will make someone look like they're wearing no makeup at all. This concept has been taken literally as of late as the antidote to over-Photoshopped photography that ha reigned supreme in tabloids and fashion editorials. Today's consumer seeks what people always have: honesty.
Trend Themes
1. Natural Beauty Movement - Promoting natural beauty and minimal makeup in fashion photography and advertising can create a new trend for the Natural Beauty Movement.
2. Authentic Marketing - Using natural images and minimal retouching in advertising and marketing can create authenticity around a brand.
3. Unfiltered Photography - The rise of unfiltered, natural photography can revolutionize the fashion industry and create more realistic standards of beauty.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend towards natural beauty by creating clothing and looks that complement it.
2. Cosmetics - Cosmetic brands can innovate by developing natural-looking makeup that enhances rather than covers up one's natural beauty.
3. Photography - Photography studios and agencies can innovate by offering unfiltered, natural photography that captures true beauty and avoids unrealistic standards.
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