This Retail Display For Elege is Shaped Like a Toblerone Bar
Rahul Kalvapalle — April 14, 2015 — Art & Design
References: behance.net
This rather prismatic retail display was created by Brazilian designer Augusto Gottsfritz, based in the city of Sao Paolo, for Brazilian dairy products giant Elege. Elege is known for producing quality milk products including condensed milk, milk powder, cream milk, butter and yogurt.
The challenge then is how to make the products stand out and seem appealing and fresh. Gottsfritz's solution was to opt for a conical retail display reminiscent of a Toblerone chocolate bar. Each cone-shaped segment features shelves stacked with Elege's dairy offerings.
What's more, this display manages to look elegant while still minimizing the area it takes up in the retail space. This display goes to show that bland, rectangular or against-the-wall displays don't have to be a go-to to minimize clutter. These triangle-shaped shelves are elegant, eye-catching and simple, everything you want from a good retail display solution.
The challenge then is how to make the products stand out and seem appealing and fresh. Gottsfritz's solution was to opt for a conical retail display reminiscent of a Toblerone chocolate bar. Each cone-shaped segment features shelves stacked with Elege's dairy offerings.
What's more, this display manages to look elegant while still minimizing the area it takes up in the retail space. This display goes to show that bland, rectangular or against-the-wall displays don't have to be a go-to to minimize clutter. These triangle-shaped shelves are elegant, eye-catching and simple, everything you want from a good retail display solution.
Trend Themes
1. Conical Retail Displays - This trend showcases the use of conical-shaped retail displays, providing an opportunity for innovative retail solutions.
2. Prismatic Retail Design - This trend highlights the use of prismatic shapes in retail design, offering a unique and visually appealing shopping experience.
3. Compact Retail Solutions - This trend emphasizes the use of space-saving retail displays, encouraging disruptive innovation in efficient and functional retail solutions.
Industry Implications
1. Dairy Products - The dairy products industry can benefit from conical retail displays to showcase their milk products in an eye-catching and elegant way, enhancing brand visibility.
2. Retail Design - The retail design industry can explore prismatic shapes and innovative display solutions to create unique and visually appealing shopping experiences for various brands.
3. Consumer Goods - The consumer goods industry can adopt compact retail solutions to optimize retail spaces and improve product visibility, offering a seamless shopping experience for customers.
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