The 'Spectra' Display Adds a Third Color to Electronic Paper
Alexander Lam — May 24, 2013 — Eco
Revolutionizing electronic paper displays, E Ink has released a three-pigment display called 'Spectra.' Initially only available in black and white, the new displays can take on a third color. Either red, blue or green can be used to complement the initially monochromatic displays.
E Ink demonstrated the displays with red in order to show how useful they are in a retail environment. The third color can create eye-catching displays without the need to constantly print out new price or sales signs.
The displays are also able to be used in colder environments. E Ink's new screen can withstand cold temperatures up to -25 Celsius. This feature was built in to allow the signs to be used in colder retail environments such as freezers.
E Ink demonstrated the displays with red in order to show how useful they are in a retail environment. The third color can create eye-catching displays without the need to constantly print out new price or sales signs.
The displays are also able to be used in colder environments. E Ink's new screen can withstand cold temperatures up to -25 Celsius. This feature was built in to allow the signs to be used in colder retail environments such as freezers.
Trend Themes
1. Three-pigment Displays - The 'Spectra' display introduces a third color to electronic paper, opening up new design possibilities.
2. Eye-catching Retail Displays - The addition of a third color to E Ink displays allows for vibrant and attention-grabbing retail signage without the need for constant printing.
3. Cold-resistant Screens - E Ink's new displays can withstand temperatures as low as -25 Celsius, making them suitable for use in cold retail environments like freezers.
Industry Implications
1. E-paper Display Manufacturing - The introduction of three-pigment displays in e-paper manufacturing creates opportunities for companies to develop and manufacture advanced electronic paper technology.
2. Retail Marketing and Signage - The availability of three-pigment E Ink displays opens up disruptive innovation opportunities in the retail industry, enabling dynamic and engaging in-store advertising and pricing strategies.
3. Cold Storage Retail - With the new cold-resistant screens, there is potential for innovation in cold storage retail environments, where E Ink displays can be used for pricing, promotions, and product information in freezers and refrigerated areas.
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