Buick Changes Directions with the Launch of Its New 'Wildcat'
Niko Pajkovic — June 2, 2022 — Autos
Buick, an automaker owned by General Motors, has announced the launch of its newest electric vehicle concept dubbed 'Wildcat.'
Buick certainly is the first name that comes to mind when thinking of boundary-pushing EVs. Over the past few decades, the brand has fallen into a middle-of-the-road market specializing in crossover SUVs, which have garnered little to no media attention. However, with Wildcat, it is clear the company is looking to change directions by offering a new future-forward design.
The new vehicle features a unique front-leaning design and comes equipped with an eye-catching grille, micro-LED headlights, roof sail panels, and 18-spoke turbine-like wheels. Overall, the car evokes the retro-futurism of the 50s and 60s while delivering a fully-electric engine and a variety of high-tech in-car capabilities.
Image Credit: Buick
Buick certainly is the first name that comes to mind when thinking of boundary-pushing EVs. Over the past few decades, the brand has fallen into a middle-of-the-road market specializing in crossover SUVs, which have garnered little to no media attention. However, with Wildcat, it is clear the company is looking to change directions by offering a new future-forward design.
The new vehicle features a unique front-leaning design and comes equipped with an eye-catching grille, micro-LED headlights, roof sail panels, and 18-spoke turbine-like wheels. Overall, the car evokes the retro-futurism of the 50s and 60s while delivering a fully-electric engine and a variety of high-tech in-car capabilities.
Image Credit: Buick
Trend Themes
1. Retro-futuristic Design in Evs - The Wildcat's unique front-leaning design and retro-futuristic features suggest a trend towards more visually striking electric vehicles that stand out from the crowd.
2. Revival of Nostalgic Design - The Wildcat's inspiration from the 50s and 60s highlights a trend towards reviving vintage design elements in modern products, potentially opening new markets for nostalgic consumers.
3. Evs with High-tech In-car Capabilities - The Wildcat's fully-electric engine and in-car features suggest a trend towards more advanced, tech-savvy EVs that prioritize the driving experience as much as eco-friendliness.
Industry Implications
1. Automotive Industry - Buick's Wildcat represents a potential disruptive innovation in the automotive industry through its unique design and fully-electric engine.
2. Electric Vehicle Industry - With the Wildcat, Buick aims to make a splash in the growing electric vehicle industry by offering a retro-futuristic option for consumers.
3. Consumer Electronics Industry - The high-tech in-car capabilities of the Wildcat open up potential collaboration opportunities between traditional automotive and tech companies in the consumer electronics industry.
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