Elad Lassry Leaves His Mark on Traditional Advertising Imagery
Meghan Young — March 20, 2011 — Fashion
References: moma.org & lifelounge.au
When one looks at a picture in any form, it usually can be deconstructed into a few time-tested and traditional techniques, but Elad Lassry has decided to sidestep these tropes for a more original perspective. Lassry seems to thrive on complicating commercial photography rather than producing all-out new material.
From studio portraits to vintage pictures, Elad Lassry sticks to what the world knows about the art of photography and then takes it to the left. Using double exposures, blurring, superimposing images and more, he creates wonderful works of art.
Born in Israel, Elad Lassry studied film at the California Institute of the Arts and then moved on to earn an MFA from the University of Southern California. Currently, Elad Lassry's pop culture work is being exhibited at the Museum of Modern Art.
From studio portraits to vintage pictures, Elad Lassry sticks to what the world knows about the art of photography and then takes it to the left. Using double exposures, blurring, superimposing images and more, he creates wonderful works of art.
Born in Israel, Elad Lassry studied film at the California Institute of the Arts and then moved on to earn an MFA from the University of Southern California. Currently, Elad Lassry's pop culture work is being exhibited at the Museum of Modern Art.
Trend Themes
1. Complicating Commercial Photography - Exploring unconventional techniques and perspectives to break away from traditional commercial photography.
2. Experimenting with Double Exposures and Blurring - Utilizing double exposures and blurring techniques to add depth and intrigue to photographs.
3. Superimposing Images for Artistic Impact - Using superimposition to create visually stunning and thought-provoking works of art.
Industry Implications
1. Art and Photography - Opportunities for artists and photographers to push the boundaries of commercial photography and redefine artistic expression.
2. Advertising and Marketing - Disruptive innovation in advertising and marketing campaigns through the use of unconventional photography techniques.
3. Film and Media - Exploration of experimental film techniques influenced by Elad Lassry's use of innovative photography methods.
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