Indian Motorcycle Expands Youth Bike Line with New 'eFTR Mini'
Niko Pajkovic — October 11, 2021 — Autos
References: businesswire
Iconic American motorcycle company Indian Motorcycle has expanded its offerings of youth-sized motorbikes by launching the 'eFTR Mini,' a versatile bike suited to young, entry-level riders.
Delivered in the same styling as the popular 'FTR270' race bike, the 'eFTR Mini' was designed to enable younger riders to enjoy the sport without having to get on an adult-sized bike. In fact, according to the company, the youth-oriented bike is 20% small and 50% lighter than the 'eFTR Jr' -- another smaller-sized model designed for teenagers. In turn, the miniature motorbike allows the brand to "accommodate an even wider range of aspiring two-wheel riders,” explains Ross Clifford, Vice President of Parts, Garments, and Accessories at Indian Motorcycle.
Equipped with a premium steel tube frame and a 24-volt rechargeable battery, the bike is capable of reaching speeds up to 14 miles per hour, making it a powerful electric option for aspiring riders.
Image Credit: Indian Motorcycle
Delivered in the same styling as the popular 'FTR270' race bike, the 'eFTR Mini' was designed to enable younger riders to enjoy the sport without having to get on an adult-sized bike. In fact, according to the company, the youth-oriented bike is 20% small and 50% lighter than the 'eFTR Jr' -- another smaller-sized model designed for teenagers. In turn, the miniature motorbike allows the brand to "accommodate an even wider range of aspiring two-wheel riders,” explains Ross Clifford, Vice President of Parts, Garments, and Accessories at Indian Motorcycle.
Equipped with a premium steel tube frame and a 24-volt rechargeable battery, the bike is capable of reaching speeds up to 14 miles per hour, making it a powerful electric option for aspiring riders.
Image Credit: Indian Motorcycle
Trend Themes
1. Youth-sized Electric Bikes - The trend of developing electric motorbikes for younger riders creates opportunities for market disruption in the toy industry.
2. Sport-specific Youth Bikes - Designing youth-sized motorbikes that imitate adult designs, such as the eFTR Mini, creates opportunities for market disruption within the motorbike industry.
3. Premium Electric Bikes for Young Riders - The trend of developing high-performing, rechargeable battery-powered bikes aimed at younger riders, such as the eFTR Mini, creates opportunities for market disruption in the premium toy industry.
Industry Implications
1. Toy - Developing electric motorbikes for children creates disruptive innovation opportunities within the toy industry.
2. Motorbike - Designing youth-specific motorbikes, such as the eFTR Mini, creates opportunities for market disruption and innovation within the motorbike industry.
3. Premium Toy - Developing high-performing rechargeable battery-powered bikes aimed at younger riders, such as the eFTR Mini, creates disruptive innovation opportunities within the premium toy industry.
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