The Edwin 2010 Fall Collection is a Selection of Hauntingly Stylish Workwear
Alex Scott — April 28, 2010 — Fashion
References: edwin-europe & hypebeast
I hope you're ready to bring plaid back, because the Edwin 2010 Fall collection sure is. Taking its influence partly from what the label calls "the post-Vietnam unrefined fashion," this line features a selection of outerwear that certainly can handle the elements and the outdoors. With wool jackets, fleece sweaters and cotton button-downs, this label prides itself on offering stylish workwear that you can sport pretty much anywhere.
The Edwin 2010 Fall collection is a nice alternative to high fashion with its subtle simple pieces, yet offers enough contemporary style so that you don't feel like you're wearing your grandfather's clothes.
The Edwin 2010 Fall collection is a nice alternative to high fashion with its subtle simple pieces, yet offers enough contemporary style so that you don't feel like you're wearing your grandfather's clothes.
Trend Themes
1. Plaid Revival - Disruptive innovation opportunity: Explore new design possibilities and materials for modern plaid patterns in fashion.
2. Outdoor Workwear - Disruptive innovation opportunity: Develop innovative fabric technologies and functional designs for durable outdoor workwear.
3. Contemporary Heritage - Disruptive innovation opportunity: Blend classic workwear aesthetics with modern style elements to create a new genre of heritage fashion.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Collaborate with fashion designers to create unique collections that revive traditional workwear styles.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop sustainable and technologically advanced fabrics for outdoor workwear.
3. Marketing and Distribution - Disruptive innovation opportunity: Implement targeted marketing strategies and efficient distribution channels to reach a broader audience for heritage-inspired fashion.
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