Uni-ball's Commercials Read Letters in the Voices of Iconic Fonts
Laura McQuarrie — May 19, 2013 — Art & Design
References: designtaxi
Uni-ball's latest series of commercials gives voices to iconic fonts like 'Edwardian Script,' 'Comic Sans' and 'Broadway.' The advertisements feature letters read in the imagined voices of the fonts -- and they sound just like you'd expect.
In the world of typography, 'Comic Sans' has a notoriously bad reputation for its juvenile appearance. In the commercial 'Pappy Is Dead,' the tone of a sombre letter to a soldier is spoiled as it is read in the goofy voice of Comic Sans.
In an increasingly digital world, these ads poke fun at poorly-chosen computer typefaces that can ruin your intended message. The "Write in your own voice," slogan encourages the personal touch that handwritten messages that add.
In the world of typography, 'Comic Sans' has a notoriously bad reputation for its juvenile appearance. In the commercial 'Pappy Is Dead,' the tone of a sombre letter to a soldier is spoiled as it is read in the goofy voice of Comic Sans.
In an increasingly digital world, these ads poke fun at poorly-chosen computer typefaces that can ruin your intended message. The "Write in your own voice," slogan encourages the personal touch that handwritten messages that add.
Trend Themes
1. Talkative Typography - Uni-ball's commercials give voices to iconic fonts and showcase the power of typography in advertising.
2. Digital Brand Voice - Brands can use typography to create a distinct digital brand voice that connects with their audience.
3. Personalized Messaging - Personalized messaging through unique handwriting and typography can create a deeper connection with the audience.
Industry Implications
1. Advertising - Incorporating typography and font voices in advertising campaigns can create a memorable and engaging experience for the audience.
2. Design - Designers can explore the creative possibilities of typography with font voices to deliver powerful messaging and brand identity.
3. Education - Typography and font selection can be taught as a key element of effective communication in design and marketing courses.
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