The Edun Fall/Winter 2014/2015 Advertisements Ditch Color
References: edun & fashioncopious.typepad
The Edun Fall/Winter 2014/2015 campaign does away with color in its entirety. Instead, model Harleth Kuusik posed elegantly within varying shades of white and black, making for an intriguing display of monochromatic apparel for the coming autumn season.
Photographer Danielle Sherman captured Kuusik for this high end fashion production. In many of Sherman's images, Kuusik actually blended into the backdrop as she sported ivory pieces that matched the ashen scene.
While much focus is placed upon pale tones in this Edun production, Kuusik also wore grey knee-length coats, plaid black and white trousers and a dark turtleneck. Together these pieces display the beauty of simplicity, one that will be highly relevant throughout the coming months.
Photographer Danielle Sherman captured Kuusik for this high end fashion production. In many of Sherman's images, Kuusik actually blended into the backdrop as she sported ivory pieces that matched the ashen scene.
While much focus is placed upon pale tones in this Edun production, Kuusik also wore grey knee-length coats, plaid black and white trousers and a dark turtleneck. Together these pieces display the beauty of simplicity, one that will be highly relevant throughout the coming months.
Trend Themes
1. Monochromatic Fashion - The growing popularity of monochromatic fashion campaigns presents opportunities for designers to experiment with texture and pattern in clothing that relies exclusively on shades of white, grey, black or a single color.
2. Minimalism in Fashion - The trend of minimalism in fashion is becoming more prominent and opens opportunities for designers to create simple yet elegant clothing that evokes a timeless aesthetic.
3. Subtle Editorial Photography - The use of minimal color schemes in fashion campaigns opens opportunities for photographers to experiment with subtle lighting, texture, and composition for a striking editorial look.
Industry Implications
1. Luxury Fashion - The luxury fashion industry could benefit from the increasing popularity of monochromatic fashion campaigns and minimalist designs by creating high-end monochromatic collections using premium materials and craftsmanship.
2. Fashion Photography - The trend of subtle editorial photography in fashion campaigns presents opportunities for photographers to specialize in this niche and create visually stunning content for magazines, websites, and social media.
3. Fashion Retail - Retailers could benefit from offering minimalist fashion designs that cater to consumers looking for timeless, understated clothing that can be easily mixed and matched.
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