The 'Talk, Read, Sing' Educational T-Shirts Help Expand Vocabulary
Laura McQuarrie — July 24, 2014 — Life-Stages
References: bayareacouncil.org & talkreadsing.org
It's a fact that kids from lower income homes hear 30 million fewer words than children from more affluent families, but the educational t-shirts, towels and ads from 'Talk, Read, Sing' help to bump up this number. The early years are extremely crucial for brain development and health, which can be improved by simple activities like talking, reading and singing. As the simplest way possible to help parents along with this, Talk, Read, Sing's garments and textiles are printed with conversation topics so that a parent and child can engage in a conversation at routine points in the day, such as when getting dressed, bathtime or bedtime. This includes something like asking a child to count their fingers or toes. The clothing line is free to low-income families.
Outside of the home, Talk, Read, Sing billboards offer reminders that encourage parents to make observations on the things they see.
Outside of the home, Talk, Read, Sing billboards offer reminders that encourage parents to make observations on the things they see.
Trend Themes
1. Educational Clothing - Disruptive innovation opportunity: Developing clothing and textiles with printed conversation topics to enhance parent-child engagement and vocabulary development.
2. Early Childhood Development - Disruptive innovation opportunity: Creating products and services that promote brain development and health in young children through simple activities like talking, reading, and singing.
3. Low-income Assistance - Disruptive innovation opportunity: Designing affordable or free educational resources and materials for low-income families to bridge the word gap and improve child language skills.
Industry Implications
1. Apparel - Disruptive innovation opportunity: Introducing educational clothing lines that incorporate conversation topics to foster parent-child interaction and educational engagement.
2. Early Childhood Education - Disruptive innovation opportunity: Developing innovative approaches and tools to support early childhood development and language acquisition, particularly in low-income communities.
3. Advertising - Disruptive innovation opportunity: Creating captivating billboards and advertisements that prompt parents to engage with their children through observation and conversation.
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