Educated Mess Delivers Potent Skincare for Informed Consumers
Laura McQuarrie — July 27, 2023 — Fashion
References: educatedmess & thedieline
The Sake Bomb Targeted Peptide Hydro-Birst Moisturizer by Educated Mess is a lightweight, non-greasy skincare solution that delivers plumping hydration. This fragrance-free moisturizer for all skin types pairs soothing sake ferment (a by-product of sake fermentation) with marine ferments to promote hyaluronic acid production. As the brand describes, “The unique delivery system ensures that all peptides reach their site of activity, rather than sitting on the surface of the skin or being broken down before they have a chance to provide their benefits.”
Educated Mess is a chemist-founded skincare line that speaks to the needs of informed consumers who want effective formulas powered by potent actives. Created with Gen Z and Millennials in mind, the brand’s product range also includes the Golden Hour Gold-Stabilized Vitamin C Serum and the Hair of the Dog Energizing Recovery Mask. Those who want to quickly introduce themselves to the brand’s offerings can do so with The Complete Mess, a skincare set that bundles all three.
Educated Mess is a chemist-founded skincare line that speaks to the needs of informed consumers who want effective formulas powered by potent actives. Created with Gen Z and Millennials in mind, the brand’s product range also includes the Golden Hour Gold-Stabilized Vitamin C Serum and the Hair of the Dog Energizing Recovery Mask. Those who want to quickly introduce themselves to the brand’s offerings can do so with The Complete Mess, a skincare set that bundles all three.
Trend Themes
1. By-product Skincare - Utilizing by-products from production processes to create effective skincare solutions.
2. Peptide Delivery Systems - Developing unique mechanisms for optimal delivery of peptides in skincare products.
3. Targeted Hydration - Creating moisturizers that deliver specific hydration benefits to the skin.
Industry Implications
1. Skincare - Informed consumers are demanding innovative skincare products that harness the benefits of by-products and utilize targeted delivery systems.
2. Sake Production - Sake producers can explore opportunities to repurpose by-products from fermentation into the skincare industry.
3. Cosmetic Chemistry - Chemists and cosmetics companies can focus on developing novel delivery systems for peptides in skincare formulations.
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