Zara Debuts the New 'Edited Collection' with Custom Embroidery
Grace Mahas — August 8, 2019 — Art & Design
With the increase of embroidery in mainstream fashion, popular fast-fashion brand Zara has launched its new 'Edited Collection' that lets you customize embroidery on your clothes. The bespoke pieces of the collection range from cotton to denim and all boast a timeless, minimalistic aesthetic.
Consumers can choose to adorn their pieces with names or phrases (up to 11 words) across some of the key pieces from the new collection. As well, customers also have a choice of where they want the words embroidered, but it's limited to a select location that varies per item.
Zara has correctly targeted an emerging area of fashion that gives users more control over the appearance of their clothes. The new, personalized line is only available for TRF, men, and kids in select countries.
Consumers can choose to adorn their pieces with names or phrases (up to 11 words) across some of the key pieces from the new collection. As well, customers also have a choice of where they want the words embroidered, but it's limited to a select location that varies per item.
Zara has correctly targeted an emerging area of fashion that gives users more control over the appearance of their clothes. The new, personalized line is only available for TRF, men, and kids in select countries.
Trend Themes
1. Customization in Fashion - Zara's 'Edited Collection' taps into the trend of personalization in fashion, allowing customers to customize embroidery on their clothes.
2. Mainstream Embroidery - The rise of embroidery in mainstream fashion creates opportunities for brands like Zara to offer customizable embroidered pieces.
3. Minimalistic Aesthetic - Zara's 'Edited Collection' caters to the trend of minimalistic fashion, offering bespoke pieces with a timeless and minimalistic aesthetic.
Industry Implications
1. Fast Fashion - Fast fashion companies like Zara can seize disruptive innovation opportunities by offering customizable options for customers.
2. Apparel Manufacturing - The apparel manufacturing industry could explore the potential of customization through embroidery, as showcased in Zara's 'Edited Collection'.
3. Retail - Retailers can take advantage of the growing demand for personalized clothing by incorporating customizable options in their offerings.
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