Growing Greetings Boasts a Quirky Selection of Edible Cards
Kalin Ned — March 26, 2018 — Art & Design
References: kickstarter
To prevent greeting cards from becoming less original and inspiring, Growing Greetings is looking to expand the options available to consumers with its quirky edible cards. Boasting adorable designs of bearded men, confused owls and chromatically playful monsters, the products are described as "vegetable confetti."
The unique quality of this collection of edible cards is that they contain microgreens that grow in a week. The vegetation is then available for the consumer to use in a recipe. All one needs to do is assemble the creature and water the seeds.
Growing Greetings is a result of the collaborative efforts of Clorofille and Tiny Gardens. With innovative design and green thumb, the companies have been able to bring the consumer a wonderful microgreen experience.
The unique quality of this collection of edible cards is that they contain microgreens that grow in a week. The vegetation is then available for the consumer to use in a recipe. All one needs to do is assemble the creature and water the seeds.
Growing Greetings is a result of the collaborative efforts of Clorofille and Tiny Gardens. With innovative design and green thumb, the companies have been able to bring the consumer a wonderful microgreen experience.
Trend Themes
1. Quirky Edible Cards - The trend of quirky edible cards offers an opportunity for innovative food and greeting card companies to collaborate and create unique and memorable experiences for consumers.
2. Microgreen Growth - The trend of microgreen growth presents an opportunity for companies to integrate gardening and sustainable living into everyday products, providing consumers with a fun and practical way to grow their own fresh ingredients.
3. Collaborative Partnerships - The trend of collaborative partnerships between design and gardening companies opens up opportunities for innovative and creative ventures that combine aesthetics with a focus on sustainability and green living.
Industry Implications
1. Food - The food industry can explore the disruptive innovation opportunity of creating unique and edible greeting cards that incorporate fresh and sustainable ingredients, appealing to eco-conscious consumers.
2. Home and Garden - The home and garden industry can leverage the trend of microgreen growth by developing creative products that allow consumers to easily grow and use their own fresh ingredients, promoting self-sustainability and healthier lifestyle choices.
3. Art and Design - The art and design industry can embrace the trend of collaborative partnerships with gardening companies to create visually appealing and eco-friendly products, merging aesthetics with functionality and sustainable living.
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