KFC India is Testing an Edible Bowl for Environmental Purposes
Alyson Wyers — April 28, 2016 — Eco
KFC India is entering into the world of eco-friendly packaging with their new edible bowl. The Indian version of the fried chicken fast food chain are currently testing serving bowls that are a dish you can eat in its entirely.
Made out of tortilla, the containers are being used to serve Rice Bowlz (menu items that are only available in India). KFC India offers three kinds of Rice Bowlz -- vegetarian, popcorn chicken and the Fiery Grilled Rice Bowlz. The edible bowl is first being tested in two restaurants in Bengaluru for a week. If that goes well, they will be extending the bowls to the rest of the country.
The tortilla bowls will be made fresh in stores as well.
Made out of tortilla, the containers are being used to serve Rice Bowlz (menu items that are only available in India). KFC India offers three kinds of Rice Bowlz -- vegetarian, popcorn chicken and the Fiery Grilled Rice Bowlz. The edible bowl is first being tested in two restaurants in Bengaluru for a week. If that goes well, they will be extending the bowls to the rest of the country.
The tortilla bowls will be made fresh in stores as well.
Trend Themes
1. Eco-friendly Packaging - Disruptive innovation opportunity: Develop and market edible packaging solutions for fast-food chains to reduce environmental waste.
2. Sustainable Food Service - Disruptive innovation opportunity: Create sustainable and biodegradable alternatives to traditional food service containers.
3. Culinary Innovation - Disruptive innovation opportunity: Experiment with unique and innovative edible serving vessels to enhance dining experiences.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Introduce edible packaging in the fast-food industry for a greener and more eco-friendly alternative.
2. Food Packaging - Disruptive innovation opportunity: Develop and produce sustainable packaging materials for the food industry.
3. Catering and Events - Disruptive innovation opportunity: Offer edible serving vessels as a unique and eco-friendly option for catering services and events.
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