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Super-Tanned Summer Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

Eddie Tucker is the Main Man for Men's Style Magazine

— March 3, 2011 — Fashion
The Coastal Cool editorial for the 40th issue Men’s Style magazine features hot model Eddie Tucker. The photoshoot was photographed by Steven Chee and styled by Kim Payne. Eddie Tucker and his female companion look extra tanned and are featured in sassy summer styles including bathing suits. The photoshoot will have you longing for the beach when there is still snow on the ground!

The editorial states that "long days down the beach don't have to mean an absence of style." Some of the great brands featured include Roxy, Gucci, Adidas Originals by Jeremy Scott and O-Neill. Eddie Tucker looks fab holding up a boombox and posing pretty with his shirt wide open. The photos are really contrasted which make them have a sultry surfer appeal.
Trend Themes
1. Sultry Surfer Appeal - Disruptive innovation opportunities include creating new fashion lines with a sultry surfer aesthetic and designing marketing campaigns that capture the coastal cool vibe.
2. Coastal Cool Styles - Disruptive innovation opportunities include developing sustainable and eco-friendly beachwear brands that offer stylish options for beachgoers and creating technology-infused swimwear that enhances the beach experience.
3. Contrasting Photoshoots - Disruptive innovation opportunities include experimenting with unconventional photography techniques and editing styles to create visually striking and attention-grabbing images for fashion campaigns and editorials.
Industry Implications
1. Fashion - Disruptive innovation opportunities in the fashion industry include leveraging sustainable materials and manufacturing methods to create eco-friendly apparel and incorporating technology to enhance the functionality and style of clothing.
2. Beachwear - Disruptive innovation opportunities in the beachwear industry include developing advanced sun protection technologies, creating customizable swimwear options, and incorporating sustainable materials and practices in swimwear production.
3. Photography - Disruptive innovation opportunities in the photography industry include exploring new editing techniques and software, experimenting with unconventional photography equipment and setups, and creating innovative ways to capture and present fashion imagery.
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