ETON and Fred Segal Launch New 14-Piece SS22 Capsule
Niko Pajkovic — June 8, 2022 — Fashion
References: etonshirts & hypebeast
Luxury shirt and accessories label ETON has teamed up with Fred Segal to announce the launch of a collaborative Spring/Summer 2022 collection, which is chock-full of laidback versions of menswear wardrobe staples.
The new 14-piece capsule delivers a range of high-style pieces that have been reimagined through the lens of Fred Segal's laidback Californian street style. Standout pieces include relaxed-fit shirts, knit shorts, tonal chinos, lightweight button-downs, and paisley-printed top and bottom sets.
“We are very excited to collaborate with Fred Segal – a brand that has shaped the fashion and cultural landscape. With this collection, we wanted to merge our two different worlds: Fred Segal’s LA cool and Eton’s Scandinavian obsession for quality and craftsmanship," said ETON’s Creative Director, Sebastian Dollinger.
Image Credit: ETON
The new 14-piece capsule delivers a range of high-style pieces that have been reimagined through the lens of Fred Segal's laidback Californian street style. Standout pieces include relaxed-fit shirts, knit shorts, tonal chinos, lightweight button-downs, and paisley-printed top and bottom sets.
“We are very excited to collaborate with Fred Segal – a brand that has shaped the fashion and cultural landscape. With this collection, we wanted to merge our two different worlds: Fred Segal’s LA cool and Eton’s Scandinavian obsession for quality and craftsmanship," said ETON’s Creative Director, Sebastian Dollinger.
Image Credit: ETON
Trend Themes
1. Streetwear-inspired Menswear - The fusion of streetwear and traditional menswear is a trend that offers disruptive innovation opportunities for fashion brands to access new consumer segments.
2. Collaborative Collections - Collaborative collections remain a trend to watch in the fashion industry, as they offer disruptive innovation opportunities for brands to expand their reach.
3. Printed Sets - The trend for printed sets in menswear continues to grow, offering disruptive innovation opportunities for fashion brands to experiment with new patterns and designs.
Industry Implications
1. Fashion Industry - The trend for streetwear-inspired menswear staples and collaborative collections offers a disruptive innovation opportunity for fashion brands to expand their market share.
2. Retail Industry - The popularity of streetwear-inspired menswear staples creates a disruptive innovation opportunity for retailers to curate in-store and online collections that cater to this trend.
3. Textile Industry - The trend for printed sets in menswear presents a disruptive innovation opportunity for textile companies to create new and unique fabric patterns to appeal to this market segment.
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