MCM Partnered with Eddie Kang to Create 'Animamix' Pieces
Amy Duong — March 7, 2018 — Social Good
References: us.mcmworldwide & wwd
Korean Artist Eddie Kang worked with high-end luxury label MCM to craft a collaborative collection based off his own 'Animamix' art style. The artist blended his signature, vibrant artwork with the classic MCM pieces and to conjure up offerings that include: phone charms, phone cases, wristlets and handbags. The collection boasts sweet and playfully colored patterns. The cartoon character found on the offerings is inspired by Kang's own adopted puppy, Loveless, as he previously endured cruel treatment.
The MCM x Eddie Kang collection is something that the artist has always dreamed of doing, and delivers the messages of "Adopt Don't Shop" and "Save The Loveless" in honor of his personal pet's story. Kang expresses that he deeply admires the brand's design heritage and that it was an honor to inspire positive change with MCM's platform.
The MCM x Eddie Kang collection is something that the artist has always dreamed of doing, and delivers the messages of "Adopt Don't Shop" and "Save The Loveless" in honor of his personal pet's story. Kang expresses that he deeply admires the brand's design heritage and that it was an honor to inspire positive change with MCM's platform.
Trend Themes
1. Collaborative Luxury Art Collections - Luxury brands partnering with artists to create unique collections that blend signature artwork with high-end fashion, promoting creative expression and individuality.
2. Pet-inspired Accessories - Brands creating fashion accessories inspired by pets and animals, instilling messages of animal-friendly practices and promoting items featuring animal prints and patterns.
3. Socially-conscious Luxury Marketing - Luxury brands using their platform and collections to showcase social responsibility and promote awareness for animal welfare and adoption, attracting consumers who value ethical and sustainable practices.
Industry Implications
1. Luxury Fashion - Luxury fashion brands collaborating with artists to create unique and socially-conscious collections, tapping into the creative expression and ethical consumerism of high-end customers.
2. Pet Accessories - Pet accessory brands inspired by animal welfare stories, promoting fashionable items and animal prints, catering to pet-loving consumers who prioritize style and ethics when it comes to their pets.
3. Animal Welfare Organizations - Animal welfare organizations partnering with fashion brands to raise awareness for animal-friendly practices and promote ethical fashion, creating mutually beneficial relationships that support animal causes.
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