eCommerce Store Brandless is Opening a Brick-and-Mortar Pop-Up
Ellen Smith — April 18, 2018 — Business
The eCommerce store Brandless is opening a brick-and-mortar location in Los Angeles, offering consumers the same affordable price point the company is known for.
The 3,500 square foot storefront is located in L.A's West Hollywood area and is described as a "Pop Up With a Purpose." The company, which positions itself as an affordable and transparent brand features vegan, non-GMO and organic products that don't rely on over-the-top marketing ploys to make sales. The physical retail space is designed to serve as a reflection of the brand's overall values of having a more transparent relationship with consumers than most other brands.
When asked about the move to brick-and-mortar retail, the Co-founder and CEO Tina Sharkey, stated that “We need to exist IRL -- in real life-- to keep in contact with the community we serve.’’
Image Credit: Brandless
The 3,500 square foot storefront is located in L.A's West Hollywood area and is described as a "Pop Up With a Purpose." The company, which positions itself as an affordable and transparent brand features vegan, non-GMO and organic products that don't rely on over-the-top marketing ploys to make sales. The physical retail space is designed to serve as a reflection of the brand's overall values of having a more transparent relationship with consumers than most other brands.
When asked about the move to brick-and-mortar retail, the Co-founder and CEO Tina Sharkey, stated that “We need to exist IRL -- in real life-- to keep in contact with the community we serve.’’
Image Credit: Brandless
Trend Themes
1. Physical Ecommerce Stores - The trend of eCommerce brands opening brick-and-mortar stores to connect with consumers offline.
2. Transparent Branding - The trend of brands emphasizing transparency in their marketing and communication with consumers.
3. Purposeful Pop-up Stores - The trend of pop-up stores that serve a specific purpose or align with a brand's values.
Industry Implications
1. Ecommerce - eCommerce companies can explore opportunities to open physical stores and provide an offline experience for customers.
2. Retail - Traditional retailers can learn from the trend of transparent branding and adapt their marketing methods accordingly.
3. Food and Beverage - Food and beverage brands can take advantage of purposeful pop-up stores to showcase their products and engage with customers on a deeper level.
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