The Ecological Footprint Calendar is Bound to Get Attention
References: huellaecologica.org.ar & treehugger
The Azara Foundation and fashion photographer Gaby Herbstein want to shock you into respecting the Earth with the Ecological Footprint Calendar. The stunning eco calendar features famous Latin personalities who attempt to deliver a variety of environmental awareness issues, from global warming to clean energy.
January's featured Latin star happens to be a famous sexologist, so I'm sure the Ecological Footprint Calendar is bound to get a lot of attention.
Implications - Ad campaigns like this are an interesting way that photographers and entertainers are attempting to affect the way the public views environmentally friendly living. This is decidedly opposed to the traditional PSA route, but may be more effective because for the average uninformed potential environmentalist, this is a more personalized way of discussing the effects of eco-unfriendly living.
January's featured Latin star happens to be a famous sexologist, so I'm sure the Ecological Footprint Calendar is bound to get a lot of attention.
Implications - Ad campaigns like this are an interesting way that photographers and entertainers are attempting to affect the way the public views environmentally friendly living. This is decidedly opposed to the traditional PSA route, but may be more effective because for the average uninformed potential environmentalist, this is a more personalized way of discussing the effects of eco-unfriendly living.
Trend Themes
1. Personalized Environmental Awareness - The use of famous personalities in eco calendars is a disruptive innovation opportunity to personalize environmental awareness and engage the public.
2. Alternative Approaches to PSA - Using ad campaigns featuring photographers and entertainers provides a unique and effective way to communicate the importance of environmentally friendly living.
3. Visual Impact for Environmental Causes - Stunning eco calendars create visual impact and grab attention, making them a valuable tool for promoting environmental issues.
Industry Implications
1. Photography - The photography industry can explore the use of famous personalities and visually striking content to promote environmental awareness.
2. Entertainment - The entertainment industry can leverage its influence to support environmental causes through creative ad campaigns and collaborations.
3. Environmental Advocacy - The environmental advocacy sector can utilize innovative approaches like eco calendars to effectively raise awareness and engage the public.
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