The Pacific Boost an Eco Agenda Through Values & Production
References: loafs & kickstarter
New York City-based Loafs launches a Kickstarter for a pair of eco-friendly shoes, titled 'The Pacific.'
The name of the silhouette directly ties to the mission statement of the footwear — to contribute to a zero carbon future. For each pair sold, Loafs will donate proceeds toward the clean up of the Great Pacific Garbage Patch and at the end of the year, the company will contribute to The Ocean Cleanup Project with the greater of 10% of profits or 1% of sales.
In terms of the aesthetic of the eco-friendly shoes, the design borrows stylistic sensibilities from traditional European dress shoes and performance runners. Perfect for every day, the footwear is lightweight, breathable, odor-resistant and sweat-absorbant. They feature a supportive insole that boosts comfort. In unison with the values it extends, the eco-friendly shoes are also made out of recycled materials, including algae-based foam and chrome-free recycled leather.
The name of the silhouette directly ties to the mission statement of the footwear — to contribute to a zero carbon future. For each pair sold, Loafs will donate proceeds toward the clean up of the Great Pacific Garbage Patch and at the end of the year, the company will contribute to The Ocean Cleanup Project with the greater of 10% of profits or 1% of sales.
In terms of the aesthetic of the eco-friendly shoes, the design borrows stylistic sensibilities from traditional European dress shoes and performance runners. Perfect for every day, the footwear is lightweight, breathable, odor-resistant and sweat-absorbant. They feature a supportive insole that boosts comfort. In unison with the values it extends, the eco-friendly shoes are also made out of recycled materials, including algae-based foam and chrome-free recycled leather.
Trend Themes
1. Eco-friendly Footwear - The demand for eco-friendly footwear is growing and there is an opportunity for businesses to innovate in this space.
2. Sustainability-driven Missions - More companies are adopting sustainability-driven missions, providing opportunities for eco-friendly solutions and social causes.
3. Circular Economy - Promoting a circular economy by incorporating recycled materials into products is a trend that is growing rapidly and presents an opportunity for innovative solutions.
Industry Implications
1. Footwear - The footwear industry can capitalize on the growing trend of eco-friendly and sustainable footwear solutions.
2. Fashion - Fashion brands can adopt sustainability-driven missions, incorporate recycled materials, and support social causes.
3. Environmental Organizations - Environmental organizations can partner with companies promoting sustainable missions to achieve greater impact on shared goals.
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