Eco-Friendly Women's Apparel From Debenhams
Cecilia Biemann — April 11, 2009 — Eco
UK-based retailer Debenhams has just introduced an eco-friendly suit for women to their racks.
The $80 women's suit is made from a fabric that is constructed using melted-down recycled plastic which is woven into a durable polyester fabric.
The fabric has been described as having the stiff, rough texture of polyester, so the mix is likely to require some refinement before we see plastic fabrics become widespread wardrobe staples.
Implications - With environmental issues saturating the media, consumers are more determined than ever to adopt green lifestyle practices. These customers seek products that reduce their carbon footprint by being constructed from upcycled materials. Companies can adapt their product lines to incorporate recycled material and appeal to green-loving demographics.
The $80 women's suit is made from a fabric that is constructed using melted-down recycled plastic which is woven into a durable polyester fabric.
The fabric has been described as having the stiff, rough texture of polyester, so the mix is likely to require some refinement before we see plastic fabrics become widespread wardrobe staples.
Implications - With environmental issues saturating the media, consumers are more determined than ever to adopt green lifestyle practices. These customers seek products that reduce their carbon footprint by being constructed from upcycled materials. Companies can adapt their product lines to incorporate recycled material and appeal to green-loving demographics.
Trend Themes
1. Eco-friendly Clothing - Opportunity to develop and market apparel made from upcycled materials as consumers prioritize sustainability.
2. Recycled Fabrics - Innovation potential lies in refining the texture and feel of fabrics made from melted-down recycled plastic to make them more appealing to customers.
3. Green Lifestyle Products - There is a growing market for products that help consumers reduce their carbon footprint, presenting an opportunity for companies to develop and promote sustainable options.
Industry Implications
1. Fashion Retail - Fashion retailers can incorporate eco-friendly clothing lines utilizing upcycled materials to meet the demand for sustainable fashion choices.
2. Textile Manufacturing - Opportunity for textile manufacturers to innovate and improve the quality and texture of recycled fabrics made from melted-down plastic to expand adoption in the market.
3. Green Consumer Goods - Manufacturers of green lifestyle products can tap into the demand for environmentally friendly items by developing and promoting products that assist consumers in reducing their carbon footprint.
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