Brooks' Brand 'Green Silence' Leads in Sustainabilty
Katie Cordrey — March 5, 2010 — Eco
References: brooksrunning & greenbiz
Brooks is known for their high-performance and eco-friendly running shoes. The company has pulled ahead in the race to be green with their latest design, Green Silence.
The shoe has been on sale since the beginning of February 2010. It features many eco-innovations including the world's first-ever biodegradable midsole for running shoes, materials from pre and post consumer waste, as well as water-based adhesives.
Even the packaging is 100% post-consumer recycled.
Implications - With so many harmful elements emerging each day in modern society, consumers are looking towards their products for a way to protect the planet. Everyday products that feature a sustainable method of production are appealing to those who don't want to sacrifice their lifestyles in order to be environmentally friendly. Companies attempting to increase their popularity could focus on this green element when coming out with new designs.
The shoe has been on sale since the beginning of February 2010. It features many eco-innovations including the world's first-ever biodegradable midsole for running shoes, materials from pre and post consumer waste, as well as water-based adhesives.
Even the packaging is 100% post-consumer recycled.
Implications - With so many harmful elements emerging each day in modern society, consumers are looking towards their products for a way to protect the planet. Everyday products that feature a sustainable method of production are appealing to those who don't want to sacrifice their lifestyles in order to be environmentally friendly. Companies attempting to increase their popularity could focus on this green element when coming out with new designs.
Trend Themes
1. Eco-innovations in Product Design - Companies can capitalize on consumers' desire for sustainable products by incorporating eco-innovations into their designs, such as biodegradable materials and water-based adhesives.
2. Consumer Demand for Sustainable Products - Consumers are increasingly seeking out products that are environmentally friendly, creating opportunities for companies to position their offerings as sustainable and attract a growing market segment.
3. Recycled Packaging and Materials - Using 100% post-consumer recycled packaging and materials can help companies meet consumer demand for sustainable products while reducing waste and environmental impact.
Industry Implications
1. Sportswear and Footwear - The sportswear and footwear industry has the opportunity to lead in sustainable practices by developing products with eco-innovations, meeting consumer demand for sustainable options.
2. Consumer Goods - Consumer goods companies across various industries can capitalize on the trend of eco-innovations and consumer demand for sustainability by incorporating green elements into their product designs and packaging.
3. Manufacturing and Production - The manufacturing and production industry has the opportunity to adopt sustainable practices by utilizing eco-innovations, such as biodegradable materials and water-based adhesives, to reduce environmental impact.
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