Eco-Conscious Label ‘we’ar’ Exposes the Toxicity of Production
anya merryfield — November 29, 2011 — Fashion
References: wearyogaclothing
The Antipodean eco-conscious label 'we'ar' is harnessing ancient Balinese dying practices to create new season fashion and yoga wear for men and women.
By utilizing eco-dying, the label is tackling an important problem within the fashion industry, and further, making a commitment to sustainability and ensuring that it can't go simply as far as fair trade workers and organic cotton. The dying process should be a major concern for clothing producers on multiple levels, from the toxicity of dyes and its impact on workers and the end users of the garments, right to the trickle-down to environmental concerns surrounding the damage of water supplies.
For we'ar, the eco dying project that the company uses incorporates mango leaves, indigo and this season, a ceylon tea to color their ethically produced, natural fiber clothing line.
Their eco dying story is being discussed within New Zealand's small but diverse fashion industry where other designers such as Miranda Brown are eco-dying textiles using their own methods.
By utilizing eco-dying, the label is tackling an important problem within the fashion industry, and further, making a commitment to sustainability and ensuring that it can't go simply as far as fair trade workers and organic cotton. The dying process should be a major concern for clothing producers on multiple levels, from the toxicity of dyes and its impact on workers and the end users of the garments, right to the trickle-down to environmental concerns surrounding the damage of water supplies.
For we'ar, the eco dying project that the company uses incorporates mango leaves, indigo and this season, a ceylon tea to color their ethically produced, natural fiber clothing line.
Their eco dying story is being discussed within New Zealand's small but diverse fashion industry where other designers such as Miranda Brown are eco-dying textiles using their own methods.
Trend Themes
1. Eco-dying - The practice of using natural ingredients to dye clothing is disrupting the fashion industry and promoting sustainability.
2. Ethical Fashion - The focus on ethically produced clothing is creating opportunities for brands to showcase their commitment to sustainable practices.
3. Ancient Dyeing Techniques - The revival of ancient dyeing techniques is providing a unique selling point for fashion brands and appealing to eco-conscious consumers.
Industry Implications
1. Fashion - The fashion industry has the opportunity to adopt eco-dying practices and promote sustainable production methods.
2. Textile - The textile industry can explore the use of natural ingredients for dyeing fabrics and reduce the environmental impact of traditional dyeing processes.
3. Eco-friendly Products - The demand for eco-friendly products, including clothing, presents an opportunity for brands to differentiate themselves through the use of eco-dying techniques.
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