The Eclairuer Jacket Lets You Stay Safe and Look Stylish
Michael Hines — November 18, 2013 — Lifestyle
References: esthete-cycle & gizmag
The Eclairuer Jacket is designed for cyclists who want to stay both stay safe and look good while doing so. The jacket was created by the French company Esthete and is meant to be worn both on and off your bike. The jacket's claim to safety fame comes in the form of LED lights that have been integrated into it. Turning on the lights with the built-in controller lets drivers know where you are, and the company claims they can make you visible from as far away as 328 feet.
The Eclairuer Jacket has red LED lights on the back and white ones on the front. The lights are quite bright when lit but fade into the background when turned off. In addition to lighting up, the Eclairuer Jacket is also designed to protect you from the elements. Esthete is selling the Eclairuer for $800.
The Eclairuer Jacket has red LED lights on the back and white ones on the front. The lights are quite bright when lit but fade into the background when turned off. In addition to lighting up, the Eclairuer Jacket is also designed to protect you from the elements. Esthete is selling the Eclairuer for $800.
Trend Themes
1. Integrated LED Lights - There is an opportunity for companies to incorporate LED lights into various products, enhancing safety and visibility.
2. Multi-functional Design - Designing products that can serve multiple purposes, such as being wearable both on and off the bike, provides convenience and versatility for consumers.
3. Element Protection - Creating products that provide protection from the elements, while maintaining style and functionality, caters to the needs of outdoor enthusiasts.
Industry Implications
1. Cycling - The cycling industry has an opportunity to innovate by incorporating safety features, such as integrated LED lights, into cycling apparel.
2. Outdoor Apparel - The outdoor apparel industry can develop multi-functional designs that offer both style and practicality, appealing to consumers who value versatility.
3. Safety Equipment - In the safety equipment industry, there is room for disruptive innovation by creating products that provide element protection without compromising on style and comfort.
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