Cherry Tree's Eau de Toilet is a Urine-Based Fragrance That Smells Good
Meghan Young — May 30, 2011 — Eco
References: weirdnews.aol & neatorama
Individuality is an important aspect of today's society and one way of establishing yourself as an individual is wearing your own urine as perfume -- enter Eau de Toilet. This extremely unique pee scent is an exploration of your own identity, originality and even eccentricity.
Created by conceptual artist Cherry Tree, Eau de Toilet is centered around the idea of recycling. With this in mind, it is a very eco-friendly product that also extremely unique.
When creating Eau de Toilet, Cherry Tree was more curious than anything else. She started collecting her own urine in perfume bottles after the full moon. She spontaneously added sugar to each bottle one day and was astounded at how different each bottle was. Eau de Toilet is actually a wearable perfume.
Created by conceptual artist Cherry Tree, Eau de Toilet is centered around the idea of recycling. With this in mind, it is a very eco-friendly product that also extremely unique.
When creating Eau de Toilet, Cherry Tree was more curious than anything else. She started collecting her own urine in perfume bottles after the full moon. She spontaneously added sugar to each bottle one day and was astounded at how different each bottle was. Eau de Toilet is actually a wearable perfume.
Trend Themes
1. Personalized Fragrances - Disruptive innovation opportunity: Develop customizable perfumes that allow individuals to create unique scents based on their own preferences and identities.
2. Eco-friendly Products - Disruptive innovation opportunity: Create sustainable and environmentally friendly beauty products that promote recycling and reduce waste.
3. Artistic Perfumeries - Disruptive innovation opportunity: Blend art and fragrance by collaborating with conceptual artists to create unconventional and avant-garde perfumes.
Industry Implications
1. Fragrance - Disruptive innovation opportunity: Explore new scent profiles and ingredients, pushing the boundaries of traditional perfumery.
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3. Art - Disruptive innovation opportunity: Fuse art and fragrance to create immersive sensory experiences, engaging customers in novel and thought-provoking ways.
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