The 'Eat the Ball' Line Features Ball-Shaped Loaves of Bread
Katherine Pendrill — April 11, 2016 — Lifestyle
References: eattheball & eater
'Eat the Ball' is a new line of frozen bread products that come in unusual shapes. Pegged as the 'bread of a new generation," it is not just the sport-themed shapes that set these loaves apart.
The Eat the Ball range consists of white and multi-grain loaves that come in the shape of tiny footballs, baseballs, soccer balls and hockey pucks. Unlike other frozen bread products, the Eat the Ball loaves are gently produced. This means that they are fermented instead of baked before they are flash frozen. The ingredients used are also meant to mimic that of an older style of bread, with only basic ingredients such as flour, yeast and salt used to make each loaf.
With fun shapes that will appeal to kids and a nutritional boost that will appeal to adults, the sport-themed loaves are sure to be enjoyed by a wide variety of consumers.
The Eat the Ball range consists of white and multi-grain loaves that come in the shape of tiny footballs, baseballs, soccer balls and hockey pucks. Unlike other frozen bread products, the Eat the Ball loaves are gently produced. This means that they are fermented instead of baked before they are flash frozen. The ingredients used are also meant to mimic that of an older style of bread, with only basic ingredients such as flour, yeast and salt used to make each loaf.
With fun shapes that will appeal to kids and a nutritional boost that will appeal to adults, the sport-themed loaves are sure to be enjoyed by a wide variety of consumers.
Trend Themes
1. Novel Shaped Food Products - There is an opportunity to create new food products in creative shapes not typically found in grocery stores.
2. Nutrition-focused Frozen Products - More options are available for nutritionally dense frozen foods with unique processes in the creation of products.
3. Revival of Basic Ingredients - An opportunity exists to tap into the trend of 'back to basics' with the utilization of limited essential components in food creation.
Industry Implications
1. Food & Beverage - Companies in the food and beverage industry can create unique-shaped nutrition-dense frozen bread products utilizing limited essential ingredients.
2. Sporting Goods - Sporting goods brands that partner with food companies for co-branded nutritionally-dense products that feature sport shapes.
3. Retail - Retailers can carry new food products created with simple, natural ingredients marketed toward the health-conscious consumer looking for unique products.
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