Greycork's Easy-to-Assemble Furniture Can Be Made in Four Minutes
Laura McQuarrie — August 8, 2015 — Art & Design
Greycork is a company that's on a mission to make it easy to assemble furniture—and at the same time, give IKEA some stiff competition.
When the brand launched in 2014, it sold a bench and two table styles, but it is now expanding to make it even easier to instantly furnish an entire living room with a couple of ready-to-assemble pieces from flat-pack boxes.
The simple furniture styles take inspiration from Japanese minimalism and American practicality, using materials like ash, fiberboard and polyester upholstery. With all of the components flat-packed into thin cardboard boxes, Greycork boasts that users should be able to assemble the designs in less than four minutes. In order to entice the back-to-school audience, the furniture brand is running a crowdfunding campaign to sell some of the new pieces.
When the brand launched in 2014, it sold a bench and two table styles, but it is now expanding to make it even easier to instantly furnish an entire living room with a couple of ready-to-assemble pieces from flat-pack boxes.
The simple furniture styles take inspiration from Japanese minimalism and American practicality, using materials like ash, fiberboard and polyester upholstery. With all of the components flat-packed into thin cardboard boxes, Greycork boasts that users should be able to assemble the designs in less than four minutes. In order to entice the back-to-school audience, the furniture brand is running a crowdfunding campaign to sell some of the new pieces.
Trend Themes
1. Quick-assembly Furniture - The trend of quick-assembly furniture offers disruptive innovation opportunities for companies to provide convenient and easy-to-assemble products that save time and effort for consumers.
2. Flat-pack Furniture - The trend of flat-pack furniture presents disruptive innovation opportunities for businesses to create lightweight and compact furniture that is cost-effective to ship and easy to assemble by consumers.
3. Crowdfunding Campaigns - The trend of crowdfunding campaigns offers disruptive innovation opportunities for brands to engage with the target audience, generate buzz, and secure funding for product development.
Industry Implications
1. Furniture Manufacturing - The furniture manufacturing industry can capitalize on the trend of quick-assembly furniture by designing and producing innovative products that provide convenient assembly experiences for customers.
2. E-commerce - The e-commerce industry can benefit from the trend of flat-pack furniture by offering a wide range of lightweight and easily-shippable furniture options that appeal to online shoppers.
3. Marketing and Advertising - The marketing and advertising industry can tap into the trend of crowdfunding campaigns by providing strategic guidance and creating compelling campaigns to help brands attract backers and fund their product launches.
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