Easter Peeps' Every Day is a Holiday Celebrates Unusual Occasions Daily
Laura McQuarrie — July 5, 2014 — Social Media
When your product is a seasonal one like Easter Peeps, it can be long span of months to wait for that holiday to arrive. But with bizarre holidays and celebrations that happen daily around the world, Peeps is starting up a new social media campaign that focuses on showing that 'Every Day is a Holiday.'
Aside from the usual holidays like Christmas, Valentine's Day, the 4th of July and anything to celebrate the arrival of Spring, Peeps is latching onto the weirdest of days, like Be a Dork Day on July 15th and National Tug-of-War Tournament Day on July 21st. Ultimately, instead of being thought of as just an Easter treat, with the Every Day is a Holiday campaign, Peeps hopes to make chick-shaped marshmallows become a staple year-round.
Aside from the usual holidays like Christmas, Valentine's Day, the 4th of July and anything to celebrate the arrival of Spring, Peeps is latching onto the weirdest of days, like Be a Dork Day on July 15th and National Tug-of-War Tournament Day on July 21st. Ultimately, instead of being thought of as just an Easter treat, with the Every Day is a Holiday campaign, Peeps hopes to make chick-shaped marshmallows become a staple year-round.
Trend Themes
1. Every Day Is a Holiday Campaigns - More brands can showcase their products by focusing on unusual holidays and celebrations on social media campaigns.
2. Year-round Seasonal Products - Brands can look into extending their product line beyond a specific holiday season by promoting it on social media.
3. Celebrating Unusual Occasions - Brands can engage with their customers by celebrating or acknowledging strange or quirky holidays that are related to their products.
Industry Implications
1. Confectionery Industry - More confectionery companies can follow Peeps' lead and create campaigns that showcase their products on daily, weekly or monthly celebrations.
2. Social Media Industry - Social media platforms can benefit from brands creating more campaigns that celebrate unusual holidays and drive engagement.
3. Retail Industry - Retail companies can consider expanding their product lines to include a year-round seasonal line to increase sales during non-peak seasons.
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