The East Japan Railway Company's Love Love Bench Brings People Together
Laura McQuarrie — March 12, 2014 — Marketing
References: jr-shikoku.co.jp & en.rocketnews24
In order to spark some romance, the East Japan Railway Company installed the 'Love Love Bench' at two of its stations. The bench looks like it's been karate-chopped right in half, causing both ends of the seat to slant towards the middle. The idea is that if someone was to sit on the Love Love Bench, gravity would do most of the work in physically bringing two people together.
The benches at Shimontoshi's Ekawasaki Station and Tsubojiri Station in Miyoshi are situated in places with relatively low populations, which only see about two passengers per day on average. The intimate spots are just out of the way enough for a couple to get acquainted without tons of people around, however the benches might be reason enough for some travellers to go out of their way to visit the stations.
The benches at Shimontoshi's Ekawasaki Station and Tsubojiri Station in Miyoshi are situated in places with relatively low populations, which only see about two passengers per day on average. The intimate spots are just out of the way enough for a couple to get acquainted without tons of people around, however the benches might be reason enough for some travellers to go out of their way to visit the stations.
Trend Themes
1. Intimate Seating - Innovative seating arrangements that promote intimacy and togetherness in public spaces
2. Romantic Design - Design trends that evoke feelings of love and romance in unusual ways
3. Experience-based Travel - Increased demand for travel experiences that are unique and provide memorable moments
Industry Implications
1. Public Seating and Furniture - Innovative designs for public seating and furniture that offer unique experiences and enhance social connections
2. Transportation Services - Opportunities for transportation services to differentiate themselves by offering unique and memorable experiences to travelers
3. Tourism and Hospitality - Opportunities for the tourism and hospitality industry to create unique experiences that draw travelers to new and unusual destinations
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