'East Fork Pottery' Creates Beautiful Handmade Goods for Millennials
Laura McQuarrie — November 29, 2018 — Art & Design
References: eastfork & fastcompany
In the same way that many direct-to-consumer start-ups have disrupted many stagnant industries, East Fork Pottery helps consumers easily purchase beautifully designed, handmade dinnerware. Notably, East Fork Pottery is a venture from Henri Matisse’s great-grandson, Alex Matisse, and his wife Connie.
While there are now plenty of modern tools that help to speed up the pottery-making process—such as electric kilns—East Fork Pottery aims to introduce the beauty and integrity of handmade goods to a new generation. As Connie says, “We imagine twenty- and thirtysomethings registering for our plates and mugs, filling their homes with things we made. We imagine their toddlers drinking milk from little handmade tumblers.”
Some of the products that are available for purchase through the D2C start-up include precious brass serving spoons, cast iron casserole dishes, hand-blown drinking glasses and linen napkins.
While there are now plenty of modern tools that help to speed up the pottery-making process—such as electric kilns—East Fork Pottery aims to introduce the beauty and integrity of handmade goods to a new generation. As Connie says, “We imagine twenty- and thirtysomethings registering for our plates and mugs, filling their homes with things we made. We imagine their toddlers drinking milk from little handmade tumblers.”
Some of the products that are available for purchase through the D2C start-up include precious brass serving spoons, cast iron casserole dishes, hand-blown drinking glasses and linen napkins.
Trend Themes
1. Direct-to-consumer Ceramics - Direct-to-consumer ceramics start-ups like East Fork Pottery are disrupting the traditional pottery-making industry through beautifully designed, handmade dinnerware.
2. Handmade Goods for Millennials - East Fork Pottery is meeting the demand for handmade goods by millennials by creating functional and beautiful pieces.
3. Ethical and Sustainable Ceramics - Ceramics start-ups like East Fork Pottery are appealing to consumers who prioritize ethical and sustainable production methods and materials.
Industry Implications
1. Home Goods - East Fork Pottery is disrupting the home goods industry by offering modern, handmade ceramics for use in everyday life.
2. Artisanal Goods - East Fork Pottery is contributing to the growth of the artisanal goods market by creating handmade, high-quality ceramics for consumers.
3. Sustainable Goods - East Fork Pottery is part of a growing trend of sustainable goods start-ups that prioritize ethical production methods and materials.
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