East Dane Celebrates One Year with a Capsule Collection
Vasiliki Marapas — September 24, 2014 — Fashion
References: eastdane & highsnobiety
In honor of its first anniversary, online fashion retailer East Dane has curated a capsule collection for the Fall/Winter 2014 season.
The collection features items from esteemed brands such as Marc by Marc Jacobs, Brooklyn Tailors, Patrick Ervell and 3x1. The overarching theme of the collection is the color blue; each ensemble in the accompanying lookbook features blue accents or focal points.
The polished lookbook and capsule is just one of many changes East Dane will be making in attempt to revolutionize its brand experience. In the coming months, the online destination will be rolling out more editorial content, as well as improved browsing methods for the website, allowing users a more streamlined way to view the offerings.
The collection features items from esteemed brands such as Marc by Marc Jacobs, Brooklyn Tailors, Patrick Ervell and 3x1. The overarching theme of the collection is the color blue; each ensemble in the accompanying lookbook features blue accents or focal points.
The polished lookbook and capsule is just one of many changes East Dane will be making in attempt to revolutionize its brand experience. In the coming months, the online destination will be rolling out more editorial content, as well as improved browsing methods for the website, allowing users a more streamlined way to view the offerings.
Trend Themes
1. Capsule Collections - The rise of capsule collections allows brands to curate limited edition, cohesive sets of products, creating unique and exclusive shopping experiences.
2. Color-themed Collections - Collections centered around a specific color allow brands to create visually cohesive and impactful looks that resonate with consumers.
3. Enhanced Brand Experience - Brands are focusing on revolutionizing their brand experience by offering improved browsing methods, editorial content, and other enhancements to provide a more engaging and streamlined shopping experience.
Industry Implications
1. Fashion Retail - The fashion retail industry can take advantage of capsule collections to create buzz, exclusivity, and drive sales by offering limited edition products.
2. Online Retail - The online retail industry can leverage enhanced browsing methods and editorial content to provide a more immersive and personalized shopping experience for customers, ultimately increasing engagement and sales.
3. E-commerce Platforms - E-commerce platforms can develop improved features and functionalities to support brands in revolutionizing their online shopping experience, such as streamlined browsing and personalized recommendations.
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