Element Celebrates Its 30th Birthday with New FW22 Collection
Niko Pajkovic — July 22, 2022 — Fashion
References: elementbrand.fr & hypebeast
Iconic skate brand Element is celebrating its 30th anniversary with the launch of its Fall/Winter 2022 collection, which aims to pay homage to the label's skateboarding roots while offering a range of garments that are ready for outdoor exploration.
The new collection features a variety of utility-focused pieces. For example, technical jackets arrive made from a micro-ripstop fabric while borrowing design elements from 80s-era mountaineering gear. However, the collection also delivers a range of rugged autumnal pieces, such as fleece sweaters, undyed denim jeans, caps, and flannel shirts. In addition, it features a range of women's items, which mirror the casualness of the men's styles. For example, these include casual patterned skirts, fleece gilets, and jumpsuits.
Image Credit: Element
The new collection features a variety of utility-focused pieces. For example, technical jackets arrive made from a micro-ripstop fabric while borrowing design elements from 80s-era mountaineering gear. However, the collection also delivers a range of rugged autumnal pieces, such as fleece sweaters, undyed denim jeans, caps, and flannel shirts. In addition, it features a range of women's items, which mirror the casualness of the men's styles. For example, these include casual patterned skirts, fleece gilets, and jumpsuits.
Image Credit: Element
Trend Themes
1. Urban Outdoor Fashion - The combination of skateboarding aesthetics and outdoor functionality offers new opportunities for unique hybrid apparel collections.
2. Retro-inspired Mountaineering Gear - Reviving 80s-era design elements in outdoor gear and apparel can attract nostalgic consumers and create distinctive product lines.
3. Eco-conscious Undyed Denim - The use of undyed denim highlights sustainable fashion practices and caters to environmentally conscious consumers.
Industry Implications
1. Fashion and Apparel - Incorporating outdoor functionality and skateboarding aesthetics in fashion can help brands innovate and reach a wider audience.
2. Outdoor and Adventure Gear - Bringing retro design elements and incorporating modern technology can reinvigorate the outdoor gear market and attract new customer segments.
3. Sustainable Fashion - Emphasizing eco-friendly materials, such as undyed denim, allows fashion brands to align with consumer values and drive sustainable innovation.
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