This Earth Hour 2016 Ad Shows a Woman in 2090 and Backtracks to Today
This creative ad for Earth Hour 2016 begins in the year 2090, as an elderly woman reminisces about the environmental progress that has taken place over her lifetime.
Since the ad begins in 2090, the woman shares memories about the first time she saw planet Earth. She proceeds to dictate that in 2090 the world celebrated the avoidance of a detrimental temperature increase, while in 2060 the world became carbon-neutral. Although these events haven't happened yet, this ad sets a precedent for necessary environmental goals.
This ad hopes to encourage a global movement that urges citizens to turn off their lights during Earth Hour 2016, which will take place on March 19 from 8:30 to 9:30 pm. The ad ends with the phrase "your action today can change our tomorrow."
Since the ad begins in 2090, the woman shares memories about the first time she saw planet Earth. She proceeds to dictate that in 2090 the world celebrated the avoidance of a detrimental temperature increase, while in 2060 the world became carbon-neutral. Although these events haven't happened yet, this ad sets a precedent for necessary environmental goals.
This ad hopes to encourage a global movement that urges citizens to turn off their lights during Earth Hour 2016, which will take place on March 19 from 8:30 to 9:30 pm. The ad ends with the phrase "your action today can change our tomorrow."
Trend Themes
1. Environmental Progress - Disruptive innovation opportunity: Developing new technologies and strategies to further advance environmental progress and achieve carbon neutrality.
2. Global Movement - Disruptive innovation opportunity: Creating platforms and initiatives that mobilize citizens worldwide to take collective action towards environmental sustainability.
3. Future Visualization - Disruptive innovation opportunity: Utilizing advanced visualization technologies to create immersive experiences that inspire and educate people about future environmental goals.
Industry Implications
1. Renewable Energy - Disruptive innovation opportunity: Investing in research and development of renewable energy sources to accelerate the transition to a carbon-neutral world.
2. Advertising and Marketing - Disruptive innovation opportunity: Leveraging creative storytelling techniques and innovative campaigns to effectively communicate environmental messages and inspire behavior change.
3. Technology and Sustainability - Disruptive innovation opportunity: Integrating emerging technologies with sustainable practices to create smart solutions for environmental preservation and long-term sustainability.
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