This E-Lites Ad May Make You Think Twice About Smoking
Peter Vallas — January 19, 2011 — Marketing
References: elitecigarettes & wewastetime.wordpress
Electronic cigarettes are a recent new alternative that hopes to differ people from the harmful effects of cigarettes. The featured E-Lite ad is a provocative approach to this matter from the UK manufacturer.
This E-Lite ad features two scantily dressed models enjoying a cigarette in bed. The commercial is filled with awkward moments and slow motion exhales. Though the ad may not necessarily increase sales, it is definitely a commercial that's interesting to watch.
Implications - But that hasn't prevented the World Health Organization from chiming in and stating that so-called "eletronic cigarettes" are not only ineffective, but they may be poisonous.
Throw all your biases and prejudices out the door, though, and enjoy this inventive commercial.
This E-Lite ad features two scantily dressed models enjoying a cigarette in bed. The commercial is filled with awkward moments and slow motion exhales. Though the ad may not necessarily increase sales, it is definitely a commercial that's interesting to watch.
Implications - But that hasn't prevented the World Health Organization from chiming in and stating that so-called "eletronic cigarettes" are not only ineffective, but they may be poisonous.
Throw all your biases and prejudices out the door, though, and enjoy this inventive commercial.
Trend Themes
1. Electronic Cigarettes Popularity - The rising popularity of electronic cigarettes has created a new market segment with opportunities for companies to innovate and create new products and services.
2. Controversial Advertising Approaches - Controversial advertising approaches like the E-Lites ad may generate buzz and attract attention but may also lead to backlash and negative publicity.
3. Health Concerns and Regulations - As electronic cigarettes gain popularity and scrutiny, health concerns and regulations surrounding their use and advertising may disrupt the industry and create opportunities for innovation.
Industry Implications
1. Electronic Cigarettes - As the electronic cigarette market continues to grow, companies have opportunities to innovate with products, packaging, and advertising strategies.
2. Marketing and Advertising - Innovative marketing and advertising strategies can help companies stand out in a crowded market and attract new customers, but can also be controversial and lead to negative publicity.
3. Healthcare and Regulation - As health concerns and regulation surrounding electronic cigarettes increase, there are opportunities for healthcare providers, policy makers, and industry players to innovate and drive change in the industry.
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