Dwell III by Cally Whitham Captures Honest Country Homes
Meghan Young — July 19, 2013 — Fashion
References: cally.co.nz & trendsnow.net
The photo series titled Dwell III by Cally Whitham, a photographic artist hailing from New Zealand, romanticizes rustic residences. It does so in order to open people's eyes to the things that really matter. As written on the photographer's website, "[These are] the honest homes of the countryside or rural towns that we pass by on our way to somewhere better; homes built before we needed more floor space, indoor/outdoor flow, multiple bathrooms, intensely landscaped gardens and 'resale' value."
Given a warm filter, Dwell III by Cally Whitham gives these homes a nostalgic vibe as though we were looking at a series of vintage photographs of long-gone houses. In a way, these homes are relics of a past that can only be revisited in these special ways. The future brings a new way of living.
Given a warm filter, Dwell III by Cally Whitham gives these homes a nostalgic vibe as though we were looking at a series of vintage photographs of long-gone houses. In a way, these homes are relics of a past that can only be revisited in these special ways. The future brings a new way of living.
Trend Themes
1. Rustic Revival - Disruptive innovation opportunity: Develop modern technologies and materials that can mimic the rustic charm of traditional country homes, meeting the demand for nostalgia and simplicity in housing.
2. Minimalist Country Living - Disruptive innovation opportunity: Create innovative designs and solutions that combine the simplicity and aesthetics of rustic country homes with the convenience and functionality of modern living, catering to the growing desire for a minimalist lifestyle.
3. Emotional Architecture - Disruptive innovation opportunity: Explore the integration of emotional elements into architectural design, aiming to create homes that evoke a sense of nostalgia, warmth, and personal connection for the occupants.
Industry Implications
1. Interior Design - Disruptive innovation opportunity: Develop decor and furniture solutions that capture the rustic essence of country homes, appealing to individuals looking to incorporate nostalgia and simplicity into their living spaces.
2. Sustainable Construction - Disruptive innovation opportunity: Integrate sustainable practices and materials into the construction of rustic-inspired homes, meeting the market demand for eco-friendly housing options that blend with natural landscapes.
3. Photography and Art - Disruptive innovation opportunity: Create new platforms and technologies that allow photographers and artists to capture and convey the nostalgic and sentimental qualities of rustic residences in innovative and immersive ways.
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