This Duty Free Concept at Nice Airport Helps Entertain Shoppers
Rebecca Byers — October 21, 2015 — Business
References: moodiereport
Located at Nice Airport, this futuristic duty free concept points to the progression of retail to include multi-sensory elements aimed at making a lasting impression. In addition to carrying both local and international brands, the duty free shop boasts a Riviera-themed bar, a champagne chandelier that offers light shows, robot demos, an interactive whisky club and an express manicure bar. The fully stocked shop also has pre-order service on their e-commerce site, while all attendants have their own iPad.
Designed by Lagardère Travel Retail, the duty free shop is brightly lit and directs travelers with several guiding principles, the first of which is 'The Art of the Gift,' which includes a gift bar and wrapping service. The second principle is 'Facilitation,' which seeks to create a shopping experience that is at once "seamless and unforgettable." Finally, the third principle is 'Care,' which aims to make each shopping experience as pleasant as possible for the customer.
Designed by Lagardère Travel Retail, the duty free shop is brightly lit and directs travelers with several guiding principles, the first of which is 'The Art of the Gift,' which includes a gift bar and wrapping service. The second principle is 'Facilitation,' which seeks to create a shopping experience that is at once "seamless and unforgettable." Finally, the third principle is 'Care,' which aims to make each shopping experience as pleasant as possible for the customer.
Trend Themes
1. Experiential Duty Free Shops - Opportunity for retailers to create multi-sensory and immersive shopping experiences that make a lasting impression.
2. Retailtainment - Combining entertainment and retail to create a unique and memorable shopping experience.
3. Airport Retail - Innovative airport retail concepts that cater to the needs of travelers and offer convenience and luxury.
Industry Implications
1. Travel Retail - Opportunity for travel retailers to differentiate themselves by offering interactive and unique shopping experiences.
2. Luxury Goods - Luxury brands can leverage experiential duty free shops to create a unique shopping experience that aligns with their brand image.
3. Hospitality - Hotels and resorts can partner with duty free shops to offer guests a seamless and convenient shopping experience that complements their stay.
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