Durex Uses Text Images to Get Your Attention
Rose Nazarali — February 21, 2010 — Naughty
References: nvelt & notcot.org
Durex Condom's latest ad campaign will definitely have heads turning. Their attention-grabbing images feature a couple in some very compromising positions; however, the images are created out of an array of words.
The Durex typeface ads are complied of words such as 'overload,' 'numb,' 'muscle tension,' and 'brain.' Although, 'brain' is not exactly where you might expect it. The actual condom is displayed (while in use) in bright blue letters that spell out 'Durex.'
Check out the Durex typeface ads in the gallery above!
The Durex typeface ads are complied of words such as 'overload,' 'numb,' 'muscle tension,' and 'brain.' Although, 'brain' is not exactly where you might expect it. The actual condom is displayed (while in use) in bright blue letters that spell out 'Durex.'
Check out the Durex typeface ads in the gallery above!
Trend Themes
1. Word Image Advertising - Using text images to create attention-grabbing ads offers a disruptive innovation opportunity for brands to engage consumers in a unique way.
2. Creative Typography - Exploring unconventional typography techniques like using words to form images presents a disruptive innovation opportunity for designers to push the boundaries of visual communication.
3. Visual Storytelling - Leveraging visually compelling narratives through text image compositions offers a disruptive innovation opportunity for marketers to convey messages in a memorable and impactful manner.
Industry Implications
1. Advertising - The advertising industry can harness the power of word image advertising to create attention-grabbing campaigns that resonate with target audiences and increase brand awareness.
2. Graphic Design - The graphic design industry can embrace creative typography techniques to develop visually striking designs that capture consumers' attention and differentiate brands from competitors.
3. Marketing - The marketing industry can utilize visual storytelling through text image compositions to create engaging content that connects with consumers on an emotional level and drives brand loyalty.
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