Incorp[HER]ated and Diadora Unveil the Duratech Elite LIMITLESS
NYC-based agency Incorp[HER]ated works in collaboration with Diadora on a special project that spotlights diversity and inclusion. This time around, middle and high school students are invited to design a sneaker and the silhouette that gets the privilege is the Duratech Elite LIMITLESS collaboration.
The shoes are designed for both men and women and is full of vibrant hues throughout the entire silhouette. It is led by its construction and the colors that decorate the shoe include purple, pink, blue. It details the shoe in a mismatching manner to break down gender stereotypes. The lateral and medial side of the shoes boasts gradient looks that start with purple and turn into white when it gets closer to the back of the shoe.
Image Credit: Diadora
The shoes are designed for both men and women and is full of vibrant hues throughout the entire silhouette. It is led by its construction and the colors that decorate the shoe include purple, pink, blue. It details the shoe in a mismatching manner to break down gender stereotypes. The lateral and medial side of the shoes boasts gradient looks that start with purple and turn into white when it gets closer to the back of the shoe.
Image Credit: Diadora
Trend Themes
1. Student-designed Footwear - Opportunity for companies to engage young consumers by incorporating their design ideas into their products.
2. Diversity and Inclusion in Sneaker Design - Incorporating diverse perspectives in design can lead to innovative and unique products that better reflect the values of consumers.
3. Mismatching Colorways - Breaking away from traditional matching colorways and designs can create disruptive and eye-catching products.
Industry Implications
1. Footwear - The footwear industry can leverage student designers to create unique products that resonate with a younger generation.
2. Fashion and Apparel - Incorporating diversity and inclusive design into fashion and apparel can lead to increased social and environmental responsibility.
3. Creative Education - Partnering with schools and educational organizations can foster innovation and provide opportunities for young designers to showcase their talent.
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