Duluth Custom Built Lets Shoppers Customize Pairs of DuluthFlex Fire Hose
Laura McQuarrie — June 22, 2021 — Art & Design
References: duluthtrading & prnewswire
Duluth Trading Co. is introducing a proprietary tool called Duluth Custom Built that gives shoppers the freedom to create their very own custom pairs of DuluthFlex Fire Hose work pants. Inspired by the fabric that once wrapped fire hoses, the pants blend 97% cotton and 3% spandex for flexibility and abrasion resistance. The platform for building custom pants that are durable and rugged focuses on taking users through a seven-step process to create a bespoke fit with more than 350 waist and inseam combinations. The tool gives shoppers the option to choose slim, standard or relaxed fits and details like pockets, utility loops and hem reinforcements for the utmost function.
There are over 10,000 possible ways to build a signature pair of DuluthFlex Fire Hose pants for use in the garden, a work site, the outdoors or other settings.
There are over 10,000 possible ways to build a signature pair of DuluthFlex Fire Hose pants for use in the garden, a work site, the outdoors or other settings.
Trend Themes
1. Customizable Workwear - Brands can leverage the trend of customizable workwear by letting shoppers create unique and personalized pieces that suit their needs, leading to higher customer satisfaction
2. Digital Product Customization - The rise of digital product customization tools that let customers build their own unique items provides an opportunity for businesses to differentiate themselves and offer personalized products for their customers
3. Sustainable Workwear - Sustainable workwear that incorporates recycled materials and takes into account the environmental impact of production processes can appeal to eco-conscious customers who value sustainability
Industry Implications
1. Retail - The retail industry can leverage customizable workwear to offer a unique and personalized shopping experience to customers while boosting sales
2. Fashion - The fashion industry can take advantage of the trend of digital product customization to offer personalized and unique items to customers, improving customer engagement and loyalty
3. Manufacturing - Manufacturing companies that offer sustainable workwear made from recycled materials can contribute to a more environmentally-friendly industry and appeal to customers who prioritize sustainability
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