Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,840 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,731 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,731 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,840 cutting edge ideas.

Ethical Gastropubs

Clean the Sky - Positive Eco Trends & Breakthroughs

The Duke of Cambridge Serves Organic and Local Foods

— October 8, 2010 — Social Good
When you think of a British pub, maybe the first thing that comes to mind is fish and chips and pints of beer. However, the Duke of Cambridge gastropub is an unconventional take on both business practices and eating. Since 1998, this pub has been a leading sustainable and ethical business and restaurant in the United Kingdom.

What can you expect from an evening at the Duke of Cambridge? For one, they use organic, local, fair trade and sustainable foods wherever possible. As the U.K.‘s only gastropub certified by the Soil Association, they willingly adhere to some strict environmental rules. For instance, absolutely nothing is airfreighted in order to ensure a low carbon footprint. The beer is either brewed in London, or as close as it gets to the city. Their meat is provided by small farms that respect animal welfare.

With that said, the Duke of Cambridge hasn’t achieved success on environmental and ethical practice alone. “Everything is equally fantastic at this homely but spacious Islington Modern Brit that offers an all-organic extravaganza of food and wine,” read the 2008 Zagat Survey of London Restaurants. Their menu is changed twice daily in accordance to what’s in season. Described on their website as “hearty, rustic British food with Mediterranean influences,” their dining choices use the freshest ingredients in order to ensure a spectacular culinary experience. For fall, think beetroot salad, squash risotto and mutton stew. For summer, think asparagus salad, rack of lamb and gazpacho. If you’re interested in recreating their delicious menu at home, you can with “Geetie’s Cookbook” from the kitchens of the Duke of Cambridge.

It’s no surprise that the Duke of Cambridge has won numerous awards, including the 2010 Sustainable City Award, the 2009 ‘London Dining Pub of the Year’ from the Good Pub Guide, the 2008 ‘Impact on London by a small business’ winner from the Business in the Community Awards and the 2008 Winner for ‘Waste Minimisation’ from the 2008 Islington Giant Green Environmental Awards.

Part of Duke of Cambridge’s success is thanks to its commitment to impacting social change. As part of its philosophy, the business treats staff and producers with respect, incorporates a democratic style of management, supports independent producers rather than multinationals, and builds vital relationships with the community in order to support sustainability on multiple fronts.

Contact Information:
Duke of Cambridge Website
30 St Peter’s Street
Islington, London
N1 8JT
Telephone: +44 (0)20 7359 3066
Trend Themes
1. Sustainable Dining - Opportunity for businesses to incorporate organic, local, fair trade, and sustainable foods into their menus and practices.
2. Ethical Business - Potential for businesses to adopt ethical practices, such as treating staff and producers with respect, supporting independent producers, and building relationships with the community.
3. Seasonal Menus - Possibility for restaurants to change their menus according to what's in season, using the freshest ingredients for a culinary experience.
Industry Implications
1. Restaurant - Restaurants can adopt sustainable and ethical practices, incorporate seasonal menus, and use fresh ingredients to attract environmentally-conscious customers.
2. Hospitality - Hotels and resorts can implement sustainable dining options and provide seasonal menus to enhance their guests' dining experiences.
3. Food and Beverage - Food and beverage companies can focus on sourcing organic and sustainable ingredients, as well as supporting ethical business practices, to cater to conscious consumers.
1.2
Score
Popularity
Activity
Freshness