This Official Ad for the State of the Union Address is Musical
Andrew Sztein — February 14, 2013 — Pop Culture
References: whitehouse.gov & gawker
Perhaps in an attempt to drum up interest among teenagers and youth, the White House has joined the plethora of companies that have created dubstep commercials.
The official government-funded ad starts off like any other political ad, but soon the soundtrack jarringly shifts to a tonally odd dubstep soundtrack. I don't know about you, but when I hear dubstep, I think of screeching power tools and dial-up modems, not immigration statistic pie charts and congressional political discussions. Strangely enough, the dubstep commercial works despite the crazy context and odd juxtaposition of politics and bassy tunes.
I have to wonder if the ad would have featured the same soundtrack if George W. Bush was still president. Either way, it sure is weird seeing the White House of all places jumping on the dubstep commercial bandwagon.
The official government-funded ad starts off like any other political ad, but soon the soundtrack jarringly shifts to a tonally odd dubstep soundtrack. I don't know about you, but when I hear dubstep, I think of screeching power tools and dial-up modems, not immigration statistic pie charts and congressional political discussions. Strangely enough, the dubstep commercial works despite the crazy context and odd juxtaposition of politics and bassy tunes.
I have to wonder if the ad would have featured the same soundtrack if George W. Bush was still president. Either way, it sure is weird seeing the White House of all places jumping on the dubstep commercial bandwagon.
Trend Themes
1. Youth-targeted Dubstep Commercials - Opportunity for companies to use dubstep music in commercials to engage with younger audiences.
2. Unconventional Soundtrack for Political Ads - Disruptive innovation opportunity to use unexpected music genres in political commercials to capture attention.
3. Political Advertisements Embracing Popular Culture - Opportunity for political campaigns to incorporate elements of popular culture, like dubstep music, to resonate with the general public.
Industry Implications
1. Advertising - Opportunity for advertising agencies to explore unconventional soundtracks, like dubstep, in commercials to create a memorable and engaging experience for viewers.
2. Music Streaming - Disruptive innovation opportunity for music streaming platforms to curate playlists featuring political dubstep commercials, targeting young listeners interested in both politics and music.
3. Political Campaign Management - Opportunity for political campaign managers to incorporate popular culture elements, like dubstep music, in advertisements to connect with a wider range of voters.
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