Krewe Curates Accessible, Dynamic and Timeless Eyewear Designs
References: krewe & fastcompany
Dual-purpose sunglasses can be essential for someone on-the-go. From semi-formal dinners to sporty activities, having spectacles that satisfy the style cues of both categories can prove to be quite convenient and desirable.
Krewe — which is a New Orleans-based brand, recently revealed five new silhouettes as part of its Active line. With this range, the company hopes to essentially bring eyewear into the realm of athleisure — a prominent movement that has fused aesthetic pleasure with comfort-focused functionality. Each of Krewe's dual-purpose sunglasses is engineered to perform during athletic activities, while maintaining a classy vibe for an impromptu dinner, for example.
Krewe's Active collection also makes use of " from organic plant waste from Africa that is used to create bio-plastic."
Krewe — which is a New Orleans-based brand, recently revealed five new silhouettes as part of its Active line. With this range, the company hopes to essentially bring eyewear into the realm of athleisure — a prominent movement that has fused aesthetic pleasure with comfort-focused functionality. Each of Krewe's dual-purpose sunglasses is engineered to perform during athletic activities, while maintaining a classy vibe for an impromptu dinner, for example.
Krewe's Active collection also makes use of " from organic plant waste from Africa that is used to create bio-plastic."
Trend Themes
1. Dual-purpose Sunglasses - Opportunity for creating sunglasses that can seamlessly transition from athletic activities to formal events.
2. Eyewear and Athleisure Fusion - Opportunity to develop stylish eyewear that combines aesthetic pleasure with comfort-focused functionality.
3. Bio-plastic Materials in Sunglasses - Opportunity to utilize organic plant waste to create sustainable bio-plastic sunglasses.
Industry Implications
1. Fashion Accessories - Fashion companies can explore innovative designs for dual-purpose sunglasses.
2. Sports and Outdoor Recreation - Sports brands can capitalize on the trend of eyewear that performs during athletic activities.
3. Sustainable Materials - Companies in the green technology sector can develop bio-plastic materials for sunglasses.
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