Dual by Schmiede Fotografie Urges Equality in Chores
Meghan Young — February 23, 2012 — Unique
References: schmiede-fotografie.de & inspire.2ia.pl
Dual by Schmiede Fotografie is a series of photographs that depict household tools that have been slightly tweaked. For instance, a plunger has suction cups on both ends while a garden hose has nozzles on each end. As though made with loving couples in mind, this art project is quirky, fun and subtly romantic.
A purely conceptual project, Dual by Schmiede Fotografie opens people's eyes up to the daily chores that they do on a regular basis and urges individuals to share them equally so as to avoid either being overworked or becoming too lazy. It also questions the functionality of these particular tools.
Dual by Schmiede Fotografie was specifically created by Jan Burwick and Christoph Himmel.
A purely conceptual project, Dual by Schmiede Fotografie opens people's eyes up to the daily chores that they do on a regular basis and urges individuals to share them equally so as to avoid either being overworked or becoming too lazy. It also questions the functionality of these particular tools.
Dual by Schmiede Fotografie was specifically created by Jan Burwick and Christoph Himmel.
Trend Themes
1. Dual-function Tools - There is an opportunity to create new dual-function household tools that provide greater functionality and convenience when completing domestic tasks.
2. Gender-neutral Chores - There is an opportunity to promote gender-neutral approaches to household chores by creating tools and resources that encourage shared responsibility.
3. Artistic Home Goods - There is an opportunity to create unique and aesthetically-pleasing home goods that elevate the design and experience of everyday domestic tasks.
Industry Implications
1. Home Improvement - Home improvement companies can capitalize on the trend towards dual-function and artistic household tools by creating and marketing innovative products.
2. Marketing and Advertising - Marketing and advertising firms can develop campaigns and messaging that encourage shared responsibility in household tasks and promote gender-neutral approaches.
3. Art and Design - Art and design companies can collaborate with household tool manufacturers to create aesthetically-pleasing products that enhance the visual experience of domestic chores.
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