The DS-277 Armchair by de Sede is Made for Don Draper
Meghan Young — March 4, 2013 — Art & Design
The DS-277 Armchair has a retro vibe that is screams 'Mad Men.' More than that, it has a distinctively masculine aesthetic that exudes confidence and power, something that Don Draper himself would appreciate. Made for those who would love to channel the advertising guru's mojo, the DS-277 Armchair would spruce up any space as well as any individual.
Designed by Christian Werner for Swiss furniture manufacturer de Sede Products, the DS-277 Armchair boasts a high back and a structured seat upholstered in luxe leather, all of which rests on top of a slim, star-shaped base finished in polished chrome. As smart as the DS-277 Armchair looks, it's also very comfortable. It can tilt backwards, has an adjustable headrest and an extendable footrest.
Designed by Christian Werner for Swiss furniture manufacturer de Sede Products, the DS-277 Armchair boasts a high back and a structured seat upholstered in luxe leather, all of which rests on top of a slim, star-shaped base finished in polished chrome. As smart as the DS-277 Armchair looks, it's also very comfortable. It can tilt backwards, has an adjustable headrest and an extendable footrest.
Trend Themes
1. Retro Seating - Disruptive innovation opportunity: Design new seating options that combine retro aesthetic with modern comfort features.
2. Masculine Aesthetic - Disruptive innovation opportunity: Create furniture and decor items with a distinctively masculine aesthetic that appeals to confident and powerful individuals.
3. Luxury Comfort - Disruptive innovation opportunity: Develop high-end seating solutions that prioritize both style and comfort, using premium materials and ergonomic design.
Industry Implications
1. Furniture Manufacturing - Disruptive innovation opportunity: Integrate technological advancements into the furniture manufacturing process to create unique and innovative seating options.
2. Interior Design - Disruptive innovation opportunity: Offer interior design services that cater specifically to clients who want to recreate the retro and masculine aesthetic showcased by the DS-277 Armchair.
3. Luxury Retail - Disruptive innovation opportunity: Curate a collection of luxurious seating options that cater to affluent customers seeking both style and comfort.
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