Johnnie Walker's 'Decisions' Drives Viewers Through a Tragic Story
Laura McQuarrie — November 25, 2016 — Marketing
References: johnniewalker & eventmagazine
Over the years, there have been countless campaigns, PSAs and other drunk driving videos released to the public to emphasize the dangers of driving under the influence. Using cutting-edge virtual reality technology, Johnnie Walker is making the message more hard-hitting than ever with its newest VR film, 'Decisions.'
In this VR experience shared to YouTube in 360 degrees, viewers are told the stories of three different vehicles and the passengers inside them. Unfortunately, all three stories intertwine in a tragic story that unfolds before the viewer's eyes—effectively showing the impact that a poor decision from one person can have on the lives of many others.
With the holiday season approaching, Johnnie Walker offers a message on drinking and driving that's been repeated for decades, but delivers it in a way that provokes a strong emotional reaction.
In this VR experience shared to YouTube in 360 degrees, viewers are told the stories of three different vehicles and the passengers inside them. Unfortunately, all three stories intertwine in a tragic story that unfolds before the viewer's eyes—effectively showing the impact that a poor decision from one person can have on the lives of many others.
With the holiday season approaching, Johnnie Walker offers a message on drinking and driving that's been repeated for decades, but delivers it in a way that provokes a strong emotional reaction.
Trend Themes
1. Immersive VR Psas - Using VR technology to create immersive and hard-hitting PSAs that showcase the dangers of various issues.
2. Emotional Storytelling - Using storytelling to evoke an emotional response and raise awareness about social issues and dangers.
3. 360-degree Videos - Using 360-degree videos to provide a unique, immersive experience that cannot be replicated on traditional platforms.
Industry Implications
1. Alcohol & Beverage Industry - Opportunities to use VR technology to promote responsible drinking and educate consumers on the dangers of excessive drinking.
2. Advertising & Marketing Industry - Opportunities to use emotional storytelling and immersive experiences to create powerful and effective public service announcements.
3. Traffic Safety Industry - Opportunities to use innovative technology and storytelling to reduce the number of accidents and fatalities caused by drunk driving.
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