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Affordable Prosumer Drones

Clean the Sky - Positive Eco Trends & Breakthroughs

The Drone Maker Parrot is Now Looking to Offer a Mid-Priced Drone

— May 16, 2017 — Tech
The French drone maker Parrot will soon be offering a drone that functions as a mid-priced option when compared to its commercial drones, (which can cost more than $11,000), and its relatively inexpensive consumer drones.

The company recently laid off 300 employees after failing to meet estimated sales targets, and as a result is now seeking to find a middle ground between the high-end and low-end drones it was once offering. Its new drones will cost between $1,000-$5,000, and are targeted towards 'prosumers' – individuals and groups that are seeking assistance for small yet significant commercial purposes – especially pertaining to construction and agriculture.

By trying to target a demographic that sits in the "middle ground," the drone maker Parrot is hoping to see its market success increase.
Trend Themes
1. Mid-priced Drones - Parrot is tapping into the market for mid-priced drones, catering to prosumers looking for affordable yet capable options.
2. Prosumer Market - Parrot is targeting the prosumer market by offering drones that are suitable for small commercial applications in industries like construction and agriculture.
3. Market Success Strategy - Parrot's strategy to find a middle ground between high-end and low-end drones aims to boost market success and improve sales performance.
Industry Implications
1. Drone Manufacturing - The drone manufacturing industry should explore the production of mid-priced drones to capture the growing demand from prosumers.
2. Construction - The construction industry can leverage mid-priced drones offered by Parrot to enhance project monitoring and surveying capabilities.
3. Agriculture - Parrot's affordable prosumer drones present innovation opportunities for the agriculture industry to adopt aerial imaging and precision agriculture techniques.
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