Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Affordable Prosumer Drones

Clean the Sky - Positive Eco Trends & Breakthroughs

The Drone Maker Parrot is Now Looking to Offer a Mid-Priced Drone

— May 16, 2017 — Tech
The French drone maker Parrot will soon be offering a drone that functions as a mid-priced option when compared to its commercial drones, (which can cost more than $11,000), and its relatively inexpensive consumer drones.

The company recently laid off 300 employees after failing to meet estimated sales targets, and as a result is now seeking to find a middle ground between the high-end and low-end drones it was once offering. Its new drones will cost between $1,000-$5,000, and are targeted towards 'prosumers' – individuals and groups that are seeking assistance for small yet significant commercial purposes – especially pertaining to construction and agriculture.

By trying to target a demographic that sits in the "middle ground," the drone maker Parrot is hoping to see its market success increase.
Trend Themes
1. Mid-priced Drones - Parrot is tapping into the market for mid-priced drones, catering to prosumers looking for affordable yet capable options.
2. Prosumer Market - Parrot is targeting the prosumer market by offering drones that are suitable for small commercial applications in industries like construction and agriculture.
3. Market Success Strategy - Parrot's strategy to find a middle ground between high-end and low-end drones aims to boost market success and improve sales performance.
Industry Implications
1. Drone Manufacturing - The drone manufacturing industry should explore the production of mid-priced drones to capture the growing demand from prosumers.
2. Construction - The construction industry can leverage mid-priced drones offered by Parrot to enhance project monitoring and surveying capabilities.
3. Agriculture - Parrot's affordable prosumer drones present innovation opportunities for the agriculture industry to adopt aerial imaging and precision agriculture techniques.
3.5
Score
Popularity
Activity
Freshness