This AAA Campaign Aims to Attract Generation X Drivers
Katherine Pendrill — August 1, 2015 — Autos
References: thinkpilgrim
A recent ad campaign by AAA seeks to attract Generation X drivers. While driver assistance programs are popular with older consumers, younger drivers are often unaware of the importance of these services. The new campaign demonstrates the importance of roadside assistance services for a rapidly aging population.
In the ad, an AAA spokesman asks drivers what they are looking for from roadside assistance. While the drivers conjure up futuristic ideas, the AAA spokesman points out the benefits that the current service already provides. The AAA spokesman reminds the drivers that they can already access services such as onsite battery testing and even bicycle tuneups for an affordable monthly fee.
The ad is targeted at consumers in their 30s and 40s and demonstrates the increasing importance of roadside services as Generation X drivers continue to age.
In the ad, an AAA spokesman asks drivers what they are looking for from roadside assistance. While the drivers conjure up futuristic ideas, the AAA spokesman points out the benefits that the current service already provides. The AAA spokesman reminds the drivers that they can already access services such as onsite battery testing and even bicycle tuneups for an affordable monthly fee.
The ad is targeted at consumers in their 30s and 40s and demonstrates the increasing importance of roadside services as Generation X drivers continue to age.
Trend Themes
1. Generation X Drivers - Driver assistance programs should be tailored to the needs and preferences of Generation X drivers, who are becoming a key market for these services.
2. Roadside Assistance - Roadside assistance programs need to be promoted more actively to younger drivers, who are often unaware of the benefits and services available to them.
3. Affordable Monthly Fees - Offering affordable monthly fees for roadside assistance services can attract younger drivers who are looking for value and convenience.
Industry Implications
1. Auto Insurance - Auto insurance providers can set themselves apart by offering bundled packages that include driver assistance services tailored to the needs and preferences of Generation X drivers.
2. Auto Manufacturers - Auto manufacturers can integrate advanced driver assistance technologies into their vehicles to appeal to younger drivers who are tech-savvy and safety-conscious.
3. Roadside Assistance Providers - Roadside assistance providers can expand their customer base by creating marketing campaigns and subscription packages that are designed to appeal to younger drivers who value affordability and convenience.
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