The BMW Labs Driver Portal Exploits the Internet of Things
Rahul Kalvapalle — January 22, 2016 — Autos
BMW Labs is an innovative and high-tech driver portal that is designed to give drivers of BMW vehicles the opportunity to connect to the wonderful world of the Internet of Things. This particular service enables drivers to access all kinds of functionality and services using convenient connected apps.
This driver portal makes use of ConnectedDrive, which includes as many as 260 services integrated into one. You can even use the portal to access social media sites such as Facebook and Twitter in addition to email and text messaging apps, allowing you to stay connected at all times.
Ultimately, BMW Labs is a driver portal that lets drivers take their high technology with them on the road whilst still enjoying the comfort of their BMW vehicles.
Trend Themes
1. Integrated Automobile Portals - The integration of the Internet of Things into automobiles presents opportunities for creating new, streamlined and convenient driver experiences.
2. Connected Apps for Automobiles - The provision of a range of apps for drivers to access while driving is opening up new opportunities for segment-level disruption and customer engagement.
3. Converging Social Media and Autos - The integration of social media sites such as Facebook and Twitter into driver portals presents new opportunities to engage customers with content and promotions that they want.
Industry Implications
1. Automotive - In-car technology is advancing and the integration of the Internet of Things is disrupting how automakers provide services to car owners.
2. Software - Developing connected and intelligent apps for automobile portals presents an opportunity for software companies focused on mobility innovations.
3. Social Media - The integration of social media sites like Facebook and Twitter into automobile portals require contributions from marketers in the social media industry.
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