Drink by Erik Berglund Plays with the Positioning of the Cup Clutch
Amelia Roblin — December 10, 2011 — Art & Design
References: erikberglund.se & beckmans.se
Kitchenware designers and manufacturers have settled on a standard form in which to produce coffee cups -- the type with a roughly cylindrical vessel and a semicircular handle secured onto one side. Drink by Erik Berglund appears to rebel against the familiar silhouette by incorporating an unconventional sort of handgrip.
You might find that this unique ring-shaped helve, fixed over the rim of the mug, visually references the image of a poolside cocktail. The round slice of lemon which garnishes your Long Island ice tea seems to have been adapted to enhance the iconic quality of this piece of contemporary crockery. The leisurely pace at which you move in the morning may have no basis in a vacationer's state of mind, but the caffeinated contents of Drink by Erik Berglund are sure to produce a pick-me-up.
You might find that this unique ring-shaped helve, fixed over the rim of the mug, visually references the image of a poolside cocktail. The round slice of lemon which garnishes your Long Island ice tea seems to have been adapted to enhance the iconic quality of this piece of contemporary crockery. The leisurely pace at which you move in the morning may have no basis in a vacationer's state of mind, but the caffeinated contents of Drink by Erik Berglund are sure to produce a pick-me-up.
Trend Themes
1. Unconventional Cup Handles - Designing cups with unique and unconventional handles that challenge the standard cylindrical and semicircular design, providing an opportunity to stand out in a crowded market.
2. Innovative Kitchenware Design - Developing original and innovative designs in kitchenware, focusing on aesthetics and unique functional features that cater to a modern consumer base.
3. Contemporary Crockery - Creating contemporary crockery that redesigns traditional tableware into something modern and visually stunning, leading to increased interest and demand.
Industry Implications
1. Kitchenware Manufacturing - Opportunities exist in kitchenware manufacturing to produce unique and innovative products that challenge traditional design and create a new market segment.
2. Hospitality Industry - Hotels and restaurants can benefit from incorporating unconventional and eye-catching crockery in their table settings which can lead to improved customer satisfaction and increased business.
3. Lifestyle and Home Goods Retail - Retailers specializing in lifestyle and home goods can capitalize on the growing demand for visually appealing and unique kitchenware and crockery by offering a variety of unconventional options.
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